Streamlining Your Social Media Program
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The document discusses strategies for streamlining social media management, emphasizing the importance of efficiency and focusing efforts on key platforms rather than trying to be everywhere. It suggests creating a system for listening, organizing content, and delegating tasks to ensure effective engagement and content distribution. Additionally, it highlights the potential of various tools and services for enhancing social media presence and managing connections.
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Streamlining Your Social Media Program
- 1. Streamline your Social Media for NTEN with Janet Fouts
- 2. Building buzz Starts slowly Frequency Big hits Sharing and re-sharing Page rank Influence
- 3. Take it easy Text You are in for the long haul Distribute the load Don’t try to be everywhere Turn it off
- 4. Where do you REALLY need to be?
- 7. Efficiency matters BEWARE the social media black hole Tools can save you
- 8. Listen up Google Alerts Social Mention Nutshell Mail SM2 Radian 6 JanetFouts.com/listen
- 9. Create a system for listening Set up email addresses Separate email address for hot buttons Schedule time to read and post or delegate
- 10. RSS Feeds Really Simple Syndication Organize your reading Share with your team Distribute information Commenting
- 11. Google Reader
- 12. Netvibes
- 13. Lazyfeed
- 15. Editorial calendar Regular topics Event announcements and timing Delegate Leave room for surprises Batch content creation Share content
- 16. Objective Marketer Schedule posts Great reporting Import RSS feeds Landing pages Post to Facebook or Twitter
- 18. Landing page
- 19. Co-tweet Workgroups Unified inbox Groups and permissions Delegate Twitter focused
- 20. Co-tweet
- 21. Blip TV Total potential audience Shares with iTunes, YouTube, Tivo and Boxee TV and Computer audiences Video looks fantastic Auto distribution but not simultaneous
- 22. BlipTV
- 24. Gist Social CRM Cross your emails with your social connections Prioritize on the fly Multiple networks
- 27. Hired guns You can buy 1,000 followers for $100 You can’t make them care
- 28. Virtual Admins Research Forum moderation Wordpress management Account maint Copy editing
- 29. Going virtual Offshore vs local Recognized or not? Can it be delegated? Can it be chunked? They’re not you
- 30. You can’t do it all (effectively)
- 31. Ask me anything [email_address] @Jfouts Janet Fouts.com/nten1210 SocialMediaCoachingCenter.com 408.216.7423