12 nt clorem
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The document discusses the importance of content strategy and good content qualities. It defines content strategy as planning for the creation, publication, and governance of useful and usable content. It notes that websites grow beyond just one page so they need a content plan. Good content qualities include being relevant, actionable, user-centered, clear, consistent, concise, and supported. The document provides examples and tips for each quality.
12 nt clorem
- 1. Lorem Ipsum Dolor? Yep, you need content strategy April 4, 2012
- 2. Today’s Presenter Courtney Clark Content Strategy Lead Forum One Communications
- 3. Defined Content Strategy plans for the creation, publication, and governance of useful usable content. - Kristina Halvorson author of Content Strategy for the Web
- 4. Defined Blah blah
- 5. Defined Blah blah
- 6. Defined Blah blah
- 7. Websites Grow Cookie monster doesn’t have just one cookie. Your website is not just one page. It sounds obvious, but we forget.
- 8. We need a plan
- 9. We need a plan
- 10. So what?
- 11. It’s important! Content is what users are looking for when they visit your site.
- 12. It’s influential! Content can build credibility, influence behavior, and cement relationships.
- 13. It’s helpful!
- 14. Good Content Quals Relevant Actionable User-centered Clear Consistent Concise Supported http://www.alistapart.com/articles/a-checklist-for-content-work/
- 15. Relevant Are you in the right place, talking to the right people, about the right stuff? Is this content relevant to our business goals, users, context Is this written for the right audience? Is the content on the right page?
- 16. Actionable What is the purpose of this content? What action do you want users to take?
- 17. Actionable
- 18. User-Centered What is your user’s mindset? What does the user want to accomplish? Are you helping him/her?
- 19. User-Centered
- 20. Clear Can a user read this content? Can a user understand it? Are you using terms the user already knows?
- 21. Clear
- 22. Consistent Are you using the style guide? Are you using terms consistently? Is the tone consistent? Is the message consistent?
- 23. Consistent
- 24. Concise Can you say this in one sentence instead of a paragraph? Do you get to the point in the first sentence? Did you give the overview before the long report?
- 25. Actionable Concise • What is the purpose of this content? • What action do you want users to take?
- 26. Supported What’s the plan after this content is published? Is it time sensitive? Who will update it? Does it need to be archived? Do you have the resources to support it?
- 27. Supported
- 28. Web Writing Tips Use short, direct sentences Use bullets and numbered lists when appropriate Use styles for headings and links
- 29. Resources Books, Websites, Conferences, etc. http://www.forumone.com/blogs/post/content- strategy-resources