John provides 12 rules for increasing brain power at work, home, and school. The rules include: exercising to boost brain power; understanding that the human brain is evolved for survival; recognizing that every brain is wired differently; paying attention to interesting things; using short-term memory by repeating information; forming long-term memories by repeating information over time; sleeping well to think well; being aware that stress impacts learning; stimulating multiple senses; noting that vision dominates other senses; and embracing natural human tendencies for exploration.