Visible Measures Workshop at DPS: The $64,000 Question: How Do I Engage My Audience and Monetize at the Same Time?
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The document discusses best practices for video publishers, emphasizing the importance of speed and simplicity in engagement. It introduces a pitch-off format, requiring concise pitches within 60 seconds that highlight the company, its offerings, and reasons for collaboration. The content is proprietary and was prepared for the Digiday Publisher Summit in 2013.
Visible Measures Workshop at DPS: The $64,000 Question: How Do I Engage My Audience and Monetize at the Same Time?
- 1. The $64,000 Question: Can You Land an IO in 60 Seconds? Jon Burke// Ads Lead Paul Krasinski// SVP Publisher Solutions Prepared Exclusively for the Digiday Publisher Summit | March 19, 2013 1 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 2. 4 Best Practices for Video Publishers Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 3. Click Through Is Important Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 4. 1. Fast is Better Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 5. 2. Simple is More Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 6. 3. Under Article Works Harder Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 7. 4. Make It Look Like You Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 8. The Pitch-Off Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 9. :60 seconds per pitch Who are you? The Rules What does your company do? Why should we work with you? Incorporate best practices… Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 10. 10 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 11. 11 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 12. 12 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 13. 13 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 14. 14 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
- 15. The Winner Is… Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.