Business Design Toolkit - Design Sojourn

COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVEDCOPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED
Business Design Toolkit
Created by Design Sojourn | Inspired by Design Thinkers’s Startup Canvas

COPYRIGHT© 2013 BY DESIGN SOJOURN. ALLRIGHTS RESERVED
Our Business Design Toolkit was inspired by the Startup
Canvas created by our friends and partners the Design
Thinkers Group.
Check out the Startup Canvas at:
www.designthinkersacademy.com/thinklikeastartupsession/

The Business
Design Toolkit is
used to help
businesses
understand where
they come from,
why they do what
they do, and where
do they need to go
next.

It is all about Direction Setting.
BDTcomplimentstheBusinessModelCanvasandtheLeanStartup
Canvas.
(Image:LouisVesthttp://www.flickr.com/photos/oneeighteen/7155789058/)

Organization /
Business
Customers / Users
The Toolkit Framework
Design Thinking is about understanding
how organizations look at their customers
from one end, and how their customers look
back at them from the other.

Download the BDT from this link:
www.designsojourn.com/business-design-toolkit/

Organization /
Business
Customers /
Users

Organization /
Business
Let's start by looking at
the world from the
business point of view.

Step 1:
Individual Values Assessment
(Start from the left. Step 1: 20 mins)

What are your Personal Values?
Theseareyourpersonalvaluesthatyouholdtrue.
Workasanindividualfirstandthenpickyourtop3.

Combined Values Prioritization
(20 mins)

What are your Team’s Values?
Nowrejoinyourteamtoshareyour3topvalues,andthenas
agroupprioritizethembyputtingthemostimportantvalue
inthecenterofthebull’seye,thenmoveoutwardswherethe
leastimportantliesattheedgeoftheconcentricrings.

Step 2:
Recalibrate Vision and Mission
by Asking WHY?

Step 2a & b:
What is the current Vision and Mission
of your Organization? (20mins)

Step 2c:
So why do you do what you do?(10mins)
Asanindividualaskyourselfwhydoyougetoutofbedevery
morning? Whatmakesyoudowhatyoudo?

People don’t buy what you do.
People buy why you do it.
Simon Sinek

Recalibrate Your Vision and Mission by
asking WHY? (20mins)
ReturnasagroupandshareyourWhys,afterthatlookat
yourvisionandmissionofyourcompanytoseeifthat
matchesit. Ifitdoesnot,rewriteit.

Step 3-5:
Organizing Ourselves
(30mins per Step)

How do we Structure the Organization
to Do what We Want?
Howdowebuildacorporateculture,organizationstructure
andincentivesforouremployeesthatreflectourvaluesor
whatwebelievein?

Step 6:
Business DNA
(30mins per quadrant)

Lets take a look at the DNA of your
Company.
Asimpleoutlineof4elements(Business,Market,
Constraints,andBrand) thatmakesyourbusinesstick.

Step 7:
Key Benefits
(30mins)

What are your Key Benefits?
Howdoyougiveyourcustomerareasontobelievewhyyou
dowhatyoudo? Whatbenefitsdoyourdelivertoyour
customers?(Onepersquare)

Now lets look at the
world from the business
point of view.
Customers / Users

Step 1:
Customer Values Assessment
(Start from the right. Step 1: 20
mins)

What are the Values of your customers?
Whatareneedsofyourcustomersthattheyturntoyoufor
(Fillinonepersquare)
Itmaybedifferentfromwhatyouoffer. Don’tforgettheir
goalsandobjectivestheyaretryingtoachieve.Whatare
theirJobs-to-be-done?

Feel free to jump back and forth over the line to recalbirate
the business benefits vs. customer needs.
It is a dotted line after all!
PS: Alignment is the key.

I would really love to hear your thoughts on this toolkit.
So please print it out as a big banner, (2+ meters
wide), then try it out with your clients or team, and then
let me know what you think? After that please leave a
message through this link:
www.designsojourn.com/business-design-toolkit/
The Business Design Toolkit is one of the many tools
we have developed to help businesses leverage on
Design Driven Innovation to make their customer’s
lives better. If you would like us to help you out, do not
hesitate to drop us a message at:
www.designsojourn.com/contact

Business Design Toolkit - Design Sojourn

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