130409 whats new in biz dev
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The document discusses new trends in business development and marketing strategies. It outlines 7 key elements of a new business strategy including inbound marketing, content marketing, social media, multi-touch nurturing campaigns, and demand generation. It also discusses the growing use of crowdsourcing, freelancers, and e-auctions which are driving down costs. Finally, it provides tips on how to build credibility and expertise through sharing knowledge, using relevant media, and being available to prospects.
![Pitching
is
going
out
of
fashion
Crowdsourcing
and
freelancers
–
Victor
and
Spoils
Low-‐value
projects
not
put
out
to
tender
Need
for
brands
to
have
a
range
of
agencies
on
roster
with
diverse
skills
E-‐Auc-ons
and
procurement
driving
down
margins
[IBM
Emptoris,
Ariba]
Poorly
run
pitches
discourage
quality
par-cipants
-‐ High
number
of
agencies
on
the
pitch
list
-‐ Too
liOle
-me
given
to
respond
to
pitch
-‐ No
budget
allocated
to
brief
-‐ Increasing
number
of
hoops
-‐ Addi-on
of
‘reverse
auc-on’
step
Good
prac-ce
pitching
guidelines](https://image.slidesharecdn.com/130409whatsnewinbizdev-130428223549-phpapp02/85/130409-whats-new-in-biz-dev-3-320.jpg)
130409 whats new in biz dev
- 1. What’s new in biz dev?
- 2. 7 Key elements of new business strategy • Inbound marke-ng -‐ Capture and track leads • Content marke-ng – editorial plan • Social media – growing presence • Plan how to build rela-onship between awareness and purchase • Mul--‐touch, nurturing campaigns • Re-‐marke-ng • Demand genera-on and automated marke-ng – autoresponders
- 3. Pitching is going out of fashion Crowdsourcing and freelancers – Victor and Spoils Low-‐value projects not put out to tender Need for brands to have a range of agencies on roster with diverse skills E-‐Auc-ons and procurement driving down margins [IBM Emptoris, Ariba] Poorly run pitches discourage quality par-cipants -‐ High number of agencies on the pitch list -‐ Too liOle -me given to respond to pitch -‐ No budget allocated to brief -‐ Increasing number of hoops -‐ Addi-on of ‘reverse auc-on’ step Good prac-ce pitching guidelines
- 4. Inbound Marke@ng Tools to drive brand engagement Pop ups and light boxes Searchable URLs Commen-ng on others’ blogs and newspaper websites Reverse IP Lookups Give away your exper-se
- 5. How to build credibility for your exper@se • Show off • Give away your advice (Xero, Technora- Media) • Use the media in which you are expert • -‐ an app developer who doesn’t have an app • -‐ a direct marketer without a mailing list • -‐ a digital agency who doesn’t blog • -‐ a PR agency who’s not in the press • Be very available to your prospects