1.4 Class Social Practices
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- Managers now act as curators and designers who participate in and share control of socially mediated initiatives rather than being the sole voice of the brand. - Blogging involves writing blog posts in reverse chronological order that can include links, images, and video, while microblogging like Twitter involves exchanging short updates and links. - Twitter can be used to inform others, engage in conversations through replies and mentions, and filter information using hashtags. Other features like lists and direct messages also allow filtering and private communication.
![@drkellypage!/drkellypage!
Class Wordpress Blog [Dashboard]
• Web address: http://smpstgallen.wordpress.com
• Password: smpstgallen](https://image.slidesharecdn.com/day1-140701203051-phpapp02/85/1-4-Class-Social-Practices-9-320.jpg?cb=1685492052)
![@drkellypage!/drkellypage!
Conversation is key …
Reply: A direct reply to a @Tweet or @mention and means
to engage in conversation
RT: Retweet is to forward someone else’s post in a new
update. It is like “forwarding an email” to someone else.
Give them credit by adding their @username
[Interactions | Mentions ]](https://image.slidesharecdn.com/day1-140701203051-phpapp02/85/1-4-Class-Social-Practices-22-320.jpg?cb=1685492052)
1.4 Class Social Practices
- 1. @drkellypage!/drkellypage! Socially Mediated Practices Being Social By Design 1.4 Class Socially Mediated Practices
- 2. @drkellypage!/drkellypage! “Managers who used to be the custodian of the brand, the voice and message are now …" " Curators and Designers" " Participating in and sharing the control of socially mediated initiatives." " --- @drkellypage
- 4. @drkellypage!/drkellypage! Blogging & Microblogging • A blog is a web-based publishing social technology populated with regular entries of hypermedia content (links, graphics or video) displayed in reverse chronological order. When enabled, can mediate network commentary and conversation. To create and publish a blog post is known as the practice of blogging (Page, 2014). • A micro-blog, originally known as tumblogs, is smaller than a blog in both actual and aggregate file size and appear in reverse chronological order on the users profile in their microblog stream. Users exchange small elements of content such as short sentences and links to web pages, video and/or images quickly and socially (Kaplan and Haenlein, 2011).
- 8. @drkellypage!/drkellypage! Class Wordpress Blog • Web address: http://smpstgallen.wordpress.com • Password: smpstgallen
- 9. @drkellypage!/drkellypage! Class Wordpress Blog [Dashboard] • Web address: http://smpstgallen.wordpress.com • Password: smpstgallen
- 10. @drkellypage!/drkellypage! Blogging Guide • Blogging: Writing for people to read and search engines to find. • Important blog post features: – Blog post title – Keywords in content, title and labels/tags – Labels/tags to categorize/organize content organically – Hyperlinks (internal/external) throughout the content of a blog post – Appropriate use of images and/or multimedia content – Writing composition i.e., voice and style. See full guide on the class blog: http://smpstgallen.wordpress.com/2014/07/02/reading-a- guide-to-blogging/
- 12. @drkellypage!/drkellypage! Blog Post 1: Author Bio (In-class) • Write a 200-300 words bio for yourself. • Insert a link from your bio to your LinkedIn and Twitter accounts • Insert a photograph of yourself. • Tick the category: Contributor
- 13. @drkellypage!/drkellypage! - Microblogging - • Two types of microblogging are discussed: – Enterprise microblogging (EMB). – Public microblogging (PMB) • These differ in their openness or structural boundaries of network reach. • The appropriation and use of EMB in a strict organizational context inspires difference as its use is structured by the usage needs for workplace tasks and by a closed shared group context (Reiner, 2010). • This structural difference impacts differences in communication approach and motives for use of EMB and PMB. • Naaman et al., (2010) reports communication genres through: • The popular PMB service Twitter, are more egocentric and leisure-focused than the style adopted in an EMB context. • EMB suffers much less egocentricity and more orientation towards the needs of others than needs of self identified.
- 15. @drkellypage!/drkellypage! @Twitter - • Existing Twitter research focuses mainly on: – Describing the phenomenon (Barnes & Böhringer 2009; Huberman et al. 2009; Kris hnamurthy et al. 2008) – Categorising it's general usage. For example, Java et al. (2007) found four meta-categories of Twitter usage • These results report that informing behaviour accounts for a significant proportion of Twitter activity and could explain • Twitter emerging as a new form of public relations and professional communications activity (Xifra and Grau, 2010). @drkellypage
- 16. @drkellypage!/drkellypage! “Communication and information sharing practices” with, through and about @Twitter.com
- 17. @drkellypage!/drkellypage! i). Learning to Communicate & Share with @Twitter
- 19. @drkellypage!/drkellypage! Twitter Language • Tweet: A content update or post of Twitter • @username: creates a link to that user account in your post. • Followers/Following = connections on Twitter • @mentions: when another account posts a Tweet mentioning your @account in the tweet • Reply: A direct reply to a @Tweet or @mention and means to engage in conversation • RT: Retweet is to forward someone else’s post in a new update. It is like “forwarding an email” to someone else. Give them credit by adding their @username • DM, Direct Message = send someone a private message. Need to be following each other. • Lists: Lists of Twitter accounts for information filtering
- 20. @drkellypage!/drkellypage! So … let’s have a play …
- 21. @drkellypage!/drkellypage! ii) Engaging with and through @Twitter
- 22. @drkellypage!/drkellypage! Conversation is key … Reply: A direct reply to a @Tweet or @mention and means to engage in conversation RT: Retweet is to forward someone else’s post in a new update. It is like “forwarding an email” to someone else. Give them credit by adding their @username [Interactions | Mentions ]
- 23. @drkellypage!/drkellypage! So … let’s have a conversation @mention…
- 24. @drkellypage!/drkellypage! iii) Filtering Information with and through @Twitter
- 25. @drkellypage!/drkellypage! The #hashtag #: hashtag is a digital marker in Twitter. They can help organize tweets into lists. Adding hashtags to tweet content can also help amplify its visibility beyond those that are following you. (E.g., #smpstgallen)
- 28. @drkellypage!/drkellypage! @Twitter ‘event’ #hashtags Make sure your #hashtags are unique ‘class’ #smpstgallen ‘event accronym’ #IEMBA2014 Ensure everyone knows it
- 29. @drkellypage!/drkellypage! So … let’s create and use a #hashtag …" " #SMPStGallen
- 30. @drkellypage!/drkellypage! iv) Capturing Information with and through @Twitter
- 31. @drkellypage!/drkellypage! v) Filtering Peeps & Conversations with and through @Twitter
- 32. @drkellypage!/drkellypage! Twitter Lists Lists: Lists of Twitter accounts for information filtering
- 34. @drkellypage!/drkellypage! So … let’s #create a list; #subscribe to a list and become a #member of a list …" " Example List = SMPStGallen
- 35. @drkellypage!/drkellypage! vi) Managing Information & Time with and through @Twitter
- 37. @drkellypage!/drkellypage! Capture @Tweets = #hashtags / keywords Free: http://searchhash.com/ Paid (MAC) http:// clickontyler.com/ incoming/
- 38. @drkellypage!/drkellypage! Capture & Share @TwitterStories http://storify.com/
- 40. @drkellypage!/drkellypage! Twitter: #SMPStGallen (In-class) • Post a Tweet to Twitter with a photo of your gift with the hashtag #SMPStGallen #designthinking • Follow a member of the class • RT a tweet from a member of class • Create your own or Follow the class list • Set-up your bio and profile image after class