Leveraging Social Media for Teaching/Learning
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The document defines various social media tools including microblogging, social networking, slide/screen/pod/video casting, and social bookmarking. It provides examples of how organizations like Cincinnati Children's Hospital Medical Center and Edward L. Pratt Research Library are using tools like Facebook, Twitter, LinkedIn, YouTube, and blogs to achieve goals like marketing, engagement, and training while addressing challenges of time, personal vs. professional use, and change management.
Leveraging Social Media for Teaching/Learning
- 1. Defining Your Web 2.0 Social Media Toolbox Melida D. Busch, MLIS and Laura Werts, MS Regional Faculty and Educator Development Symposium September 24. 2010
- 2. 2010 Regional Faculty & Educator Development Symposium
- 3. Different from “real” life . . . http:// www.youtube.com/watch?v =MRsRLZiyH20
- 4. Definition Social interaction Highly accessible Scalable publishing Internet/mobile based Sharing & discussing
- 5. Uses Marketing Conversation Continuous Learning Community
- 6. Developing a Strategy P eople O bjectives S trategy T echnology Josh Bernhoff, Charlene Li, Forrester Research
- 7. Developing a Strategy People Who are trying to reach? What is their current social media usage? What is their unmet need? Objective What do you want to accomplish? Awareness, engagement, call to action, etc.
- 8. Strategy What will be different when you’re done? How will you measure Technology What is the best technology to achieve your goals?
- 9. Other Considerations Resources Human Content Barriers Time Knowledge Lack of Strategic Direction Personal vs. Professional Standards
- 10. Presenting a few Social Media Tools Microblogging Social Networks Screen/Slide/PodCasting Video Sharing Social Bookmarking
- 11. Microblogging: Definition: A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, an image or embedded video. - Wikipedia
- 12. Microblogging: Twitter: http:// twitter.com / Example: http://twitter.com/CleveClinic_CME New Twitter Research: Men Follow Men and Nobody Tweets Yammer: https://www.yammer.com/ Enterprise Microblogging
- 13. Social Networking What is Social Networking? A collection of people interacting via a social media platform in order to serve (a) particular purpose(s). List of Social Networking Sites
- 14. Social Networking: Facebook: http://facebook.com Example: Mayo Clinic http://www.facebook.com/#!/MayoClinic?ref=ts Facebook Statistics: http://www.facebook.com/press/info.php?statistics
- 15. Social Networking: LinkedIn=Grown Up/Professional Facebook? LinkedIn http://www.linkedin.com Individual Example: “Laura” Group Example: “Cincinnati Children’s Hospital Medical Center”
- 16. Slide/Screen/Pod/Video -Casting Utilizing software to produce media entities using slides, screen capture, voice, and video which can then be “broadcasted” via online channels. These entities become “socialized” when placed on platforms where interaction (comments, ratings, etc.) is possible.
- 17. Slide/Screencasting Screencast.com: http://Screencast.com Example: http://www.screencast.com/users/Pratt_Library Slideshare: http://www.slideshare.net/ Example:National Library of Medicine http://www.slideshare.net/NLM_SIS Give it a try! http://www.techsmith.com/Jing/?gclid=CMKnubiamaQCFZQz5wodHxtfGg
- 18. Podcasting aka Non-streamed Webcasting Podcast.com Example:JAMA http://podcast.com/show/13383/JAMA-This-Weeks-Audio-Commentary/ Note: Can be audio or video Want to try it out?: Audacity http://audacity.sourceforge.net/
- 19. Video Sharing Youtube http://youtube.com Examples: Cincinnati Children’s Hospital Medical Center http://www.youtube.com/user/CincinnatiChildrens Preop.com http://www.youtube.com/user/PreOpcom#p/a Vimeo http://vimeo.com/ Example: Dr. Andrew Weil http://vimeo.com/channels/drweil
- 20. Socializing Content Blog: “web log” Usually maintained by one individual or group of individuals posting content on a single webpage or part of a webpage. The blog usually allows for “visitor interaction”. It is only this interaction that makes the blog “social”. Wiki: A collection of “published” information which can be freely edited by more than one person RSS: A tool for the syndication of web content. Having an RSS reader which allows for interaction with the data makes this content, “social”
- 21. Examples of Socialized Content Blog: Health Affairs http://healthaffairs.org http://healthaffairs.org/blog/ Wiki: Wikipedia http://www.wikipedia.org/ RSS: Google Reader http://www.google.com/reader/view/#
- 22. Social Bookmarking Socializing your “Favorites” Delicious http://www.delicious.com/ http://www.social-bookmarking-sites-list.com/
- 23. Cincinnati Children’s CME Goal(s) Increase awareness of programs Engagement with target audience Surveyed potential audience for one conference (high med student participation) 24% indicated usage on a regular basis (once a week) (n=153) 6% indicated professional use
- 24. Decision to utilize facebook (# of users) www.facebook.com/CincinnatiChildrensCME Solicited first 20 fans to customize URL Created April 14 – currently have 106 fans Uses Marketing Awareness
- 25. Challenges Time (RSS feed) Physician Champion Are fans our true target audience Moving to engagement
- 26. Edward L. Pratt Research Library Social Media Presence Facebook- 176 “Likes” http://www.facebook.com/PrattLibrary Twitter- 26 “Followers” http://twitter.com/Pratt_Library Blog- 1,267 page views http://edwardlprattlibrary.wordpress.com Screencasts- 45+ views http://www.screencast.com/users/Pratt_Library Goals: Marketing, Client Engagement, Training Barriers: Time, “personal vs. professional”, change management