Danny Goderis - Corporate Venturing as beachhead to conquer new Markets
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This document discusses corporate venturing as a way for companies to enter new markets. It outlines a three stage process for developing corporate ventures: a boot camp stage for generating disruptive ideas, an incubation stage for validating ideas and creating initial business plans, and an Alcatel-Lucent Ventures stage for fully developing new business lines over 2-3 years with support from various teams. The goal is to use corporate venturing to help telecommunications operators and Alcatel-Lucent conquer new markets through disruptive innovations.
Danny Goderis - Corporate Venturing as beachhead to conquer new Markets
- 1. Corporate VenturingAs Beachhead to Conquer New MarketsDanny GoderisVice President Bell Labs, Belgium
- 2. The Challengeof Creatingnew Business LinesExistingBusinessVentures2
- 3. Venturing is about DisruptionDisruptive Technologiesfor Telecom OperatorsImmersive CommunicationWireless Network GuardianInnovations enabling Operators toconquer New MarketsI2Vision – new TV formatsMobile Wallet ServiceInnovations enabling Alcatel-Lucent toconquer New MarketsRapid Deployable NetworksAssisted Living for Elderly
- 4. Corporate Venturing– Ideation Life Cycle
- 6. Disruptive idea for new product or new serviceCreate Business Opportunity PlanDuration: ~6 monthsOn top of daily dutySupport: Teaching & CoachingCustomer engagement: contacts
- 8. Strategic fitBusiness opportunity planValue proposition clearAt least one core assetTechnology asset Customer engagementEcosystem partnerCreate Business PlanInitial Market validationDuration: 6 – 9 monthsSupport: Personal coachingCustomer engagement: LoI
- 10. Extractable
- 11. Adjacent
- 12. Money
- 13. Special ElementCreate the BusinessDuration: 2-3 yearsSupport: GM, BizDev, …Customer engagement: Contracts
- 14. Innovation is a People BusinessAdvertising campaign in Belgium (H1 2010)
- 15. Stay in touch …Bell Labs internethttp://www.alcatel-lucent.com/wps/portal/innovationInnovation Bloghttp://www2.alcatel-lucent.com/blog/category/innovation/Twitterhttps://twitter.com/belllabs