15 Content Ideas for Social Media to Use in 2022.pdf
- 1. 15 Content Ideas for Social Media to Use in 2022 Adsy - Guest Posting Service
- 2. Did you know that over a half of the population - exactly 58,4% - uses social media? And that’s 4.62 billion people! Based on age groups and sex, some users can prefer Facebook, Instagram, Twitter, or other networks. Anyway, any of the existing networks can be a great way to connect with your customers.
- 3. According to Marketing Insider Group, we can highlight four main reasons why companies run social media: Receive more attention and grow brand awareness, Communicate authority, Share the brand's personality, Encourage interaction and start an instant conversation. Today, you will share 15 content ideas for social media that can help you reach your goals.
- 4. 1. Your blog posts Companies with blogs get 67% more leads per month. So, having a blog is essential. It can not only attract prospects but also become a base for your social media content. This way, promote your articles on your accounts. Create a catchy post encouraging your audience to read the article. Add a descriptive picture to the post. That’s, perhaps, the easiest way to fill the gap in your social media content plan.
- 5. 0 5 10 15 20 25 Item 1 Item 2 Item 3 Item 4 Item 5 2. Industry news Nowadays, content should be useful and informative. It should bring value to online users. That’s why we recommend you share current or essential industry news. This way, your account can become a source of valuable information for your clients. Moreover, people eagerly share this type of post.
- 6. 3. User-generated content Another type of post you can easily generate, yet it’s super entertaining and essential. Firstly, you show your constant contact with your customers and interest in their opinion. Secondly, you create a base for your brand awareness growth. Create a special hashtag and ask your followers to mention your brand in a post, to find needed posts easily.
- 7. 4. Social causes A huge part of buying population - millennials and Gen Z - look for more than just a brand. Your philosophy, goals, and attitude to the world are really vital for them. This is why don’t forget to show social causes you support. Share what you do for the community or environment. Can your audience also participate in socially important matters? Then say how they can do this.
- 8. 5. Polls and questions 88% of marketers report that interactive content stands them out from their competitors. So, if you use content that allows you to connect closer with your audience, it’s awesome. Polls, questions, Q&As, and other interactions help you build a closer bond with your customers. Most social networks let you create this type of content easily and share it with your followers.
- 9. 6. Less salesy content Of course, you use your social accounts as one of the sales channels. Yet, sometimes it's better to take a step back and loosen your grip. Refer to the golden 80/20 rule. That said, 80% of your posts should be entertaining, educational, useful, etc., and only 20% promotional or selling. With informational, educational, and other types of posts, you will build stronger relations with consumers. So, they’ll have more loyalty and trust. That normally leads to more purchases from the standing customers side.
- 10. 7. Company videos 54% of users prefer to see more video content from the brands or businesses they support. So, give the audience what it wants. Gladly, almost all platforms allow to post videos and also make stories and live videos. What can you film? Educational content, info about new products, tutorials, your life within the company, etc.
- 11. 8. Special offers Social media might be the best channel to tell people about special offers you have. Create posters, take pictures, or film short clips to show what discounts, freebies, or special events you have. Also, don’t forget to write down the rules of the offer so that you avoid any misunderstandings. Moreover, special promotions can help you grow your account if you add conditions like “share our account, add a hashtag, or leave comments under this post, etc.”
- 12. 9. Memes and GIFs Don’t think you can’t use memes if you operate in some “serious” industry. Often, this type of content highlights the current situation and trends. So, new customers can find out about your brand thanks to a meme. This way, look through trending GIFs or memes and use them for your campaigns. Also, you can re-work them and make your own so that they match your tone of voice and purpose.
- 13. 10. Customer reviews If you’ve been on the market for a couple of years, you should have some customer reviews. And they can also be a part of your social media content strategy. This type of content is extremely important, while 84% of users trust online reviews as much as friends. So, positive testimonials can do a huge favor for your business. Create cool designs, place a review, and share with your followers.
- 14. 11. Tutorials Tutorials are another type of post that is highly engaging. Regardless of whether you represent a make-up brand or a car dealership, you can always teach your customers. Your team can make a video or you can partner with an influencer to film a tutorial. Either way, it’s that type of useful content your followers will definitely enjoy.
- 15. Daniel Wellington Christmas campaign Pet Circle National Pup Day American Airlines National Ugly Sweater Day 12. Holidays We highly recommend you prepare content for huge holidays like Christmas, Thanksgiving, Independence Day, etc., to show you treat your customers like family. If you can give a bonus, discount, or other incentives - it would be awesome. Also, you can use some niche holidays to match your business. For example, you can celebrate National Puppy Day if you own a pet shop.
- 16. 13. Your company's life In the past years, businesses have been trying to be more human. That means you can show the “inner workings” of your company. Share stories of your employees, show how you celebrate various events, or demonstrate how you work on your products.
- 17. Item 1 Item 2 Item 3 Item 4 Item 5 125 100 75 50 25 0 14. Infographics 84% of Internet users who have checked infographics consider them to be helpful. So, why not use this content type in your strategy? They are highly informative, and users tend to remember much more information when shown in images. The best platform to share infographics is Pinterest. Yet, you can use LinkedIn or Twitter for this goal. Use of social media in the US by generations 0 25 50 75 100 125 Item 3 Item 4 Item 5
- 18. 15. Events Do you host an event or take part in any? Then share this on your social media networks. That shows that you are active in your industry and also ready to meet your customers face-to-face. The best places to share this information are Facebook and LinkedIn as they have special options for creating events.
- 19. Social media is a powerful tool when it comes to customer acquisition and retention. It gives you broad opportunities how you can connect with your audience. Use these social media content ideas to attract more customers to your business and them more engaged.
- 20. Do you want to reach a wider audience? Then choose Adsy as your guest posting service for publishing content on popular sites with real traffic. Email - support@adsy.com Website - adsy.com LinkedIn - @Adsy - Guest Posting Service