15 great customer service centres
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The document discusses 15 exemplary customer service centers highlighting their unique features and best practices. Each center, such as Fitbit, Basecamp, and Square, offers user-friendly navigation and targeted support for different audiences, enhancing the customer experience. Overall, these centers marry effective support with marketing strategies, showcasing how customer service can be a vital marketing tool.
15 great customer service centres
- 1. 15GREAT CUSTOMER SERVICE CENTRES AND WHAT YOU CAN LEARN FROM THEM
- 3. 1. FITBIT A product-centric support centre means users can easily find relevant articles based on the devices they have, while having the community for further assistance.
- 5. 2. BASECAMP From encouraging users to tweet quick questions at the top to help guides lower down, the support centre follows a natural flow that makes it easy to navigate.
- 7. 3. SQUARE A clear breakdown of sections helps guide users along the right path for support, while emphasising the priority support that will be given to signed up users.
- 9. 4. LYFT Aware of their vastly different audiences, users can first identify who they are to get the sections of the support centre relevant to them.
- 11. 5. NAMECHEAP A support centre that presents nearly every category you could think of, but is still well organised enough that users can easily find issues specific to them.
- 13. 6. SHOPIFY The ordinary search bar gets a twist, allowing users to specify not only what they need help with but also where in the system they’re having trouble.
- 15. 7. BIGCARTEL A clean support centre that avoids overloading visitors with information while using smooth illustrations to put the user at ease.
- 17. 8. ZENDESK Large, clear buttons allows users to quickly go where they need depending on their questions; product news and updates are included to inform customers.
- 19. 9. MAILCHIMP A clear separation of categories allows users to quickly find what they need, while helpfully including video tutorials for more visual learners.
- 21. 10. CODESHIP Well-organised documentation makes it easy for developers to find what they need depending on their situation, whether its tutorials or product information.
- 23. 11. NEW RELIC Again avoiding information overload - clearly defined sections help guide users along the path, with a final section to get in touch if they need it.
- 25. 12. GECKOBOARD A clean support centre that fits in well with its overall design, giving users a strong sense of continuity when arriving from the main site.
- 27. 13. ASANA Functions more as a landing page for beginners first, emphasising getting users up to speed before moving down to help guides and documentation.
- 29. 14. TRELLO Allows users to sort support documents by popularity if they choose to, enabling users to more easily find common issues after navigating to the relevant category.
- 31. 15. GOSQUARED Support centres are more than just information dumps - the best ones are marketing sites too that express the message and voice of your company.
- 32. Want to learn how customer service can be your most effect marketing channel? Read the Post
- 33. You’ve been reading: 15 great customer service centres and what you can learn from them by Dominic Hung (@dom_hung) + The GoSquared Team (@GoSquared)