Can real-time analytics give you the edge on Black Friday?
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This document discusses how real-time analytics can help businesses during fast-paced sales events like Black Friday. Real-time analytics provide actionable information and sales results immediately as they happen, allowing businesses to make critical decisions quickly. With traditional analytics, businesses often have to wait hours or more to access important customer data like where customers are coming from and what they are buying or saying. Real-time analytics put the customer front and center by allowing businesses to respond to them within moments. They also help businesses prepare for traffic spikes before they occur and ensure marketing messages are targeted effectively.
Can real-time analytics give you the edge on Black Friday?
- 1. Can real-time analytics give you the edge on BLACK FRIDAY?
- 2. “We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be market leaders.” - John Phillips Pepsico
- 3. Data is vital to making the right decisions... …but it can be tough to interpret easily.
- 6. When you need to make critical decisions in a short time span, you don’t want to wait hours for your data.
- 7. You need actionable information
- 8. You need actionable information AND You need it now.
- 9. The problem: During fast-paced events, traditional analytics often can’t keep up with sales.
- 10. Real-time analytics brings you sales results the moment each sale closes.
- 11. THE PROBLEM: Where are your customers coming from? What are they buying? What are they saying about you?
- 12. With traditional analytics, you can get that information - one hour later*
- 13. With traditional analytics, you can get that information - one hour later*. *which is to say, ~50m tweets later.
- 14. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos Amazon CEO
- 15. Real-time lets you be more than a website.
- 16. Real-time lets you be more than a website. Real-time puts your customers front and centre. You can respond to them within moments.
- 17. The Problem: Need we say more?
- 18. Traffic spikes can turn a sales event into a disaster. So why try to put out a fire when you can prevent it completely beforehand?
- 19. With real-time analytics, you can prepare for traffic spikes before they hit as you watch the page views climb.
- 20. Real-time is all about making decisions fast.
- 21. It wouldn’t be worth much if it wasn’t accurate or easy to use, however…
- 22. It wouldn’t be worth much if it wasn’t accurate or easy to use, however… That’s where GoSquared comes in.
- 23. To Tackle… Use… So that… Not knowing what products are performing well and what aren’t GoSquared Ecommerce Analytics You can take immediate action to save struggling products and sell more. Uncertainty over how to target specific audiences Sources, Content and Devices in Now You can orient marketing and messages towards larger segments and drive more traffic to your store. Not knowing when to improve server capacity to handle traffic spikes Traffic notifications You can be alerted to the possibility of site overload before it occurs and adjust resources accordingly.
- 24. You’ve been reading: Can real-time analytics give you the edge on Black Friday? By Dominic Hung + the GoSquared Team