All About the Data and How to Use It
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The document discusses the importance of data and analytics as core competencies for companies, emphasizing that data is a tool to identify and solve customer needs. It outlines a process for enhancing a company's data capabilities and offers tips for product professionals to successfully leverage data. A fictional case study about LA Fitness is included to demonstrate how companies can use data to improve customer experiences.
All About the Data and How to Use It
- 1. ALL ABOUT THE DATA AND HOW TO USE IT DAVE MATHIAS PRODUCTCAMP TWIN CITIES 2017 @DAVEMATHIAS #PCAMPTC @BEYONDTHEDATA BEYONDTHEDATA.ORG
- 2. GROUND RULES, ASSUMPTIONS & A LITTLE RANTING… Data = data and analytics Data must be core competency for ALL great companies in near future Goal is always identifying and solving customer needs Data is just a tool to achieve goal, it is not magic and doesn’t speak to you @DAVEMATHIAS #PCAMPTC
- 3. WAYS COMPANIES LEVERAGE DATA? Enhance customer / product experience Enhance employee experience Increase operational efficiencies @DAVEMATHIAS #PCAMPTC
- 6. DATA PRIMER PROCESS: START OR ENHANCE YOUR DATA GAME Step 1: Evaluate data “you have” Step 2: Identify data you “could have” Step 3: Break down steps 1 & 2 into me-too & differentiated data Step 4: Identify any data use/sharing limitations (laws, regs, corp strategy) Step 5: Match data to market needs/user problems Step 6: Identify MVP and create, test, and repeat @DAVEMATHIAS #PCAMPTC
- 7. DATA PRIMER IN ACTION: HELP LA FITNESS STOP SUCKING LA Fitness needs help! Get into groups (3-5 people) How can LA Fitness leverage data to meet customer needs in 15 min Review case Go through Data Primer Process Identify data-powered solutions * Disclaimer: LA Fitness is a fictional case other than as a customer of LA Fitness and to be fair like all gyms I have frequented suck. Any data or discussion is for educational purposes but maybe LA Fitness sees and starts leveraging data. @DAVEMATHIAS #PCAMPTC
- 8. TIPS FOR PRODUCT PEOPLE TO INCREASE DATA JOURNEY SUCCESS Build strong partnerships with technology / data / analytics Learn enough to be dangerous Think different but always emphasize towards customer while aligning with corporate strategy Ask is this creepy for customer Start small and establish wins @DAVEMATHIAS #PCAMPTC
- 9. KEEP IN TOUCH Dave Mathias Dave@BeyondTheData.org @davemathias WorkLearnPlay.com in/DaveMathias1 @DAVEMATHIAS #PCAMPTC ? Questions