EdTech Europe 2015 [Track 2]: [Burning Glass], ([Matt Sigelman], [CEO])
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The document discusses the significant challenge of aligning higher education curricula with job market demands to enhance career outcomes for students. It emphasizes the importance of integrating emerging, high-demand skills into educational programs, as well as the need for data-driven approaches to inform course offerings based on labor market needs. Key case studies highlight mismatches in education and employment opportunities, particularly in fields like cybersecurity and biotech.
EdTech Europe 2015 [Track 2]: [Burning Glass], ([Matt Sigelman], [CEO])
- 1. © 2015 Burning Glass Technologies — Proprietary and Confidential Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence June 2015 From Enrollment to Employment: Moving From Learning Outcomes to Career Outcomes EdTech Europe 2015 Matt Sigelman CEO, Burning Glass Technologies One Lewis Wharf, Boston, MA 02210 | +1 (617) 227-4800 | www.burning-glass.com
- 2. 2© 2015 Burning Glass Technologies — Proprietary and Confidential Career Outcomes Are Top of Mind for Students and Families… For Parents: “To get a good job” is top reason for going to college. For Students: Adult learners expect a career boost from their investment in education • Europe 2020 goal is that 40% of Europeans age 30-34 will complete tertiary education. • The majority of European distance learners (70%) are employed, and most cite better career prospects for seeking more education. • As few as 16% of U.S. college students can be defined as “traditional”: 18- to 22- years-old, financially dependent on parents, in college full-time, living on campus. The Result: Career alignment is top of mind for key stakeholders. Sources: The College Decision-Making Process: A Survey of Parents of 5th Through 12th Grade Students, Inside Higher Ed and Gallup, 2013. Pelletier, Stephen G., “Success for Adult Learners,” Public Purpose, Fall 2010. Europe 2020. IDEAL Project.
- 3. 3© 2015 Burning Glass Technologies — Proprietary and Confidential …But It’s Challenging to Measure Outcomes Beyond the Academy’s Walls Discrete, Measurable Outcomes: Course completion Skill acquisition Student retention Graduation …. Market Outcomes: ? Initial job placement ? Skill alignment with market demand ? Long term career & income mobility
- 4. 4© 2015 Burning Glass Technologies — Proprietary and Confidential Big Data Is Changing the Way Both Tertiary Education Institutions & Schools Track the Job Market Visit Online Job Sites Collect & Deduplicate Job Postings Read Postings to Generate Detailed Data • Job Title & Occupation • Employer & Industry • Technical Skills • Foundational Skills • Certifications • Educational Requirements • Experience Levels • Salaries Real-time job market data enable schools to keep abreast of and align with employer demand in ways not previously possible
- 5. 5© 2015 Burning Glass Technologies — Proprietary and Confidential Higher Unemployment for Courses without Specific Career Tracks Students with the Skills Required in the Jobs They Are Preparing for Do Better Than Those Who Don’t 14.7% 9.8% 9.2% 5.0% 7.0% 4.8% 0% 2% 4% 6% 8% 10% 12% 14% 16% Information Sciences Arts Law and Public Policy Education Engineering Health and Sciences UnemploymentRate Source: Carnevale, Anthony; Hard Times: College Majors, Unemployment and Earnings, 2013. Georgetown Center on Education and the Workforce, 2013. Lower Unemployment for Courses Tied to Growing Sectors
- 6. 6© 2015 Burning Glass Technologies — Proprietary and Confidential But Too Often We Get This Wrong Case Study: The Misguided Promotion of Video Game Design Higher Education is Pushing Video Game Design • Nearly 100 Video Game Design programs across the US, including many at the sub-baccalaureate level • Number of programs has doubled BUT… • Only 6,000 jobs in video game design last year • 89% require a bachelor’s or higher • <5% are open to those without prior experience
- 7. 7© 2015 Burning Glass Technologies — Proprietary and Confidential Out of Alignment What CS Departments Teach Doesn’t Match the IT Job Market 46% of IT Jobs Sample Occupations For IT Categories Business Intelligence Analyst Database Administrator Data Mining Analyst Computer Support Specialist Systems Analyst Network/Systems Admin IT Project Manager Chief Information Officer Occupational Hierarchy 13% of IT Jobs 36% of IT Jobs All IT Jobs Networking/ Support Database Administration Development Management 4% of IT Jobs Software Engineer Web Developer UI/UX Designer
- 8. 8© 2015 Burning Glass Technologies — Proprietary and Confidential This Is a Problem with Real Economic Impact Case Study: The Skill Gap in Cybersecurity Jobs Demand for cybersecurity jobs in the UK has grown faster than postings for IT positions and jobs and general. In 2013, there were 13,776 postings for cybersecurity related jobs. Growth in Job Postings: 2012 – 2013 1% 6% 8% 0% 5% 10% 15% 20% All Jobs All Computer Jobs Cyber Security Jobs
- 9. 9© 2015 Burning Glass Technologies — Proprietary and Confidential Demand Exists Across a Range of Functions Cybersecurity jobs cut across a range of industries, including professional services, defense, financial services, health care and retail. Cybersecurity roles fall into a range of categories. Engineers and consultants are most common. 7% 7% 12% 13% 14% 15% 26% of Postings 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Specialist/Technician Architect Auditor Manager/Administrator Analyst Consultant Engineer Total Postings 2013 Top Titles for Cyber Security Job Postings
- 10. 10© 2015 Burning Glass Technologies — Proprietary and Confidential And a Range of Industries Beyond the Tech World Defense • Thales Group • BAE Systems • Ministry of Defence Finance/Accounting • KPMG • Royal Bank of Scotland • PricewaterhouseCoopers Consulting • Acumin • Capgemini • Logica Industry • General Electric • British Petroleum • Centrica Retail • Sainsbury’s • Tesco • The Co-operative Computers/Electronics • Hewlett-Packard • Rackspace • ARM Holdings • Attenda Education/Healthcare • National Healthcare Service • University of Southampton Communications and Media • Vodafone Group • British Sky Broadcasting Group • Royal Mail
- 11. 11© 2015 Burning Glass Technologies — Proprietary and Confidential On average, median cyber security salaries offer a premium of ₤12,000 over the salaries for computer jobs overall. But There’s a Gap: Employers Have to Pay a Premium It’s not just that we’re seeing an emerging group of new cyber security careers. Even jobs with the same job title, but which involve cybersecurity work, command a premium. £40,500 £52,500 £0 £10,000 £20,000 £30,000 £40,000 £50,000 £60,000 All computer jobs Cyber Security Jobs MedianAdvertisedSalaries
- 12. 12© 2015 Burning Glass Technologies — Proprietary and Confidential Why? Cybersecurity Roles Require a Range of Skills Not Typically Trained Together
- 13. 13© 2015 Burning Glass Technologies — Proprietary and Confidential And Cyber Jobs Ask for Certifications in Short Supply CISSP Supply and Demand in the UK There are more than 11,000 positions that request CISSP certification, but only around 5,000 workers have one. Cybersecurity postings in the UK are five times as likely to request a certification as computer jobs in general. 0 2000 4000 6000 8000 10000 12000 Certified Workers Posted Openings
- 14. 14© 2015 Burning Glass Technologies — Proprietary and Confidential Achieving Better Career Outcomes > Align the curricula of existing programs by integrating content on emerging, high- demand skills. > Supplement existing programs with external content > Compile content into new programs titrated to specific career progressions > Signpost programs, courses, and content so that their relevance is clear Evolutionary Disruptive
- 15. 15© 2015 Burning Glass Technologies — Proprietary and Confidential • Social Media is now the #1 skill for Marketing Specialists, with demand doubling since 2010. • The rise of big data and quantification of marketing has resulted in a corresponding increase in Data Analysis demands on marketing professionals. Top Skills for Marketing Specialists Align Curricula with Emerging Skills
- 16. 16© 2015 Burning Glass Technologies — Proprietary and Confidential Aligning Curricula with Industry Requirements Case Study: Upcredentialing in Middle-Skill Biotech > More than 25,000 middle-skill opportunities in biotech last year nationwide. > Yet, the credentials gap is threatening the viability of these careers. > Innovative programs are analyzing employer demand in order to deliver graduates with exactly the right skill sets.
- 17. 17© 2015 Burning Glass Technologies — Proprietary and Confidential UK Biotech Employers Request Higher Credentials than Other Employers Advertising for Similar Jobs Sub-Bachelor’s Degree Biotech Occupations Biotech Industry % of Postings Requesting a Bachelor’s Degree Overall % of Postings Requesting a Bachelor’s Degree Differential All Jobs* 86% 54% +32% Medical Laboratory Technicians 49% 31% +18% Quality Control Analysts 90.% 73% +18% Manufacturing Production Technicians 89% 32% +56%
- 18. 18© 2015 Burning Glass Technologies — Proprietary and Confidential But This May Be Driven by Need for Just a Few Extra Skills Skills Required for Jobs Requesting a BA (Ranked in Order of Frequency) Chemistry Biology Laboratory Testing Laboratory Equipment Data Entry Calibration Sample Preparation Experiments Cleaning High Performance Liquid Chromotography Biochemistry Skills Required for Jobs Requesting a Sub-BA Credentials (Ranked in Order of Frequency) Chemistry Laboratory Testing Laboratory Equipment Data Entry Sample Preparation Cleaning Good Manufacturing Practices (GMP) Specimen Collection Laboratory Procedures Labeling Calibration Top Skills for Medical and Clinical Laboratory Technicians > Adding hard science skills to sub-BA manufacturing programs could help students compete for some BA-level biotech roles
- 19. 19© 2015 Burning Glass Technologies — Proprietary and Confidential Achieving Better Career Outcomes > Align the curricula of existing programs by integrating content on emerging, high- demand skills. > Supplement existing programs with external content > Compile content into new programs titrated to specific career progressions > Signpost programs, courses, and content so that their relevance is clear Evolutionary Disruptive
- 20. 20© 2015 Burning Glass Technologies — Proprietary and Confidential General Degree {Technical Skills} A GOOD JOB Non-Technical Degree Top jobs for Liberal Arts grads include: • Recruiters • Administrative Assistants • Store Managers • Account Representatives Marketing Skills Adding Marketing skills such as: • Market Research • Product Marketing • Product Management • Marketing Materials More, Higher Paying Jobs Opens up new jobs such as: • Marketing Specialist • Market Research Analyst • Communications Coordinator + = Supplement: Employers Want Graduates to Be Job-Ready A Skills-Based Approach for General Studies Graduates
- 21. 21© 2015 Burning Glass Technologies — Proprietary and Confidential Microsoft Excel & Office: Employers’ Top Requested Software Skills Excel and Office are the #1 and #2 most requested software skills by employers, followed by Windows Operating System, SQL, Java and Oracle. Value of Excel in the Job Market 44% of all postings are in occupations where Excel is a commonly required skill 56% of BA+ level postings are in occupations where Excel is a commonly required skill 36% of sub-BA postings are in occupations where Excel is a commonly required skill Value of Office in the Job Market 37% of all postings are in occupations where Office is a commonly required skill 47% of BA+ level postings are in occupations where Office is a commonly required skill 35% of sub-BA postings are in occupations where Office is a commonly required skill Supplement: The Full Package for Being Job-Ready
- 22. 22© 2015 Burning Glass Technologies — Proprietary and Confidential Supplement: Where You Live Drives What You Learn Production Managers in Aberdeen’s Oil Industry Need Specific Skills Workplace Health and Safety Engineering Management Business Management Inspection Procurement Technical Support Contract Management Key Performance Indicators Repair ISO 9001 Standards Specialised Skill Requirements for Production Managers in Aberdeen Key Performance Indicators Engineering Management Lean Methods Business Management Operations Management Product Sales Machinery Performance Management Six Sigma ITIL Specialised Skill Requirements for Production Managers in Birmingham
- 23. 23© 2015 Burning Glass Technologies — Proprietary and Confidential Achieving Better Career Outcomes > Align the curricula of existing programs by integrating content on emerging, high- demand skills. > Supplement existing programs with external content > Compile content into new programs titrated to specific career progressions > Signpost programs, courses, and content so that their relevance is clear Evolutionary Disruptive
- 24. 24© 2015 Burning Glass Technologies — Proprietary and Confidential Titrating Programs to Specific Market Opportunities Case: Building Employees to Suit
- 25. 25© 2015 Burning Glass Technologies — Proprietary and Confidential Titrating Programs to Specific Market Opportunities Case: Identifying Niche Job Market Opportunities
- 26. 26© 2015 Burning Glass Technologies — Proprietary and Confidential Titrate: Pathways for Machining Careers
- 27. 27© 2015 Burning Glass Technologies — Proprietary and Confidential Titrate Learning to Careers: Mapping It Back to Content Top Skills in Demand for Financial Analysts (2014) Corresponding Learning Units, Wiley’s Keiso Accounting Financial Analysis Securities; Investments Financial Reporting Conceptual Framework for Financial Reporting; Accounting Changes & Error Analysis; etc. Forecasting Time Value of Money Financial Statements The Income Statement & Related; Balance Sheets & Statements of Cash Flow; Full Disclosure GAAP Accounting Accounting Standards; Revenue Recognition; etc. Cash Flow Analysis Statements of Cash Flow; Cash & Receivables Accounting SAP ---
- 28. 28© 2015 Burning Glass Technologies — Proprietary and Confidential Achieving Better Career Outcomes > Align the curricula of existing programs by integrating content on emerging, high- demand skills. > Supplement existing programs with external content > Compile content into new programs titrated to specific career progressions > Signpost programs, courses, and content so that their relevance is clear Evolutionary Disruptive
- 29. 29© 2015 Burning Glass Technologies — Proprietary and Confidential Signpost: Empower Students to Make Smart Choices Ranking of jobs by local labor market demand focuses job seekers efforts on areas with robust opportunity. Pre-Enrollment: Select a Degree Program Informed by Local Labor Market Demand
- 30. 30© 2015 Burning Glass Technologies — Proprietary and Confidential Signpost: Select Courses That Align with the Market Helping Students Identify What They Should Learn to Progress Health Informatics Career Ladder & Corresponding Skill Development
- 31. 31© 2015 Burning Glass Technologies — Proprietary and Confidential Signpost the Relevance of What Students Are Learning Case: Mapping Content to High Demand Skills – Wiley’s Keiso Acctg Chapter Chapter Name Selected Relevant High Demand Skills 1 Financial Accounting and Accounting Standards Financial Statements; Financial Reporting; Generally accepted Accounting Principles (GAAP) 2 Conceptual Framework for Financial Reporting Financial Reporting 3 The Accounting Information System Accounting Systems; Full Cycle Accounting; Financial Statements 4 Income Statement and Related Information Financial Statements 5 Balance Sheet and Statement of Cash Flows Balance Sheet Preparation; Cash Flow Analysis 6 Accounting and the Time Value of Money Accounting; Annuities Finance; Annuities Industry Experience; Financial Modeling 7 Cash and Receivables Cash Handling; Cash Management; Accounts Payable / Accounts Receivable; Fixed Asset Accounting 8 Valuation of Inventories: A Cost- Basis Approach Inventory Problem Resolution; Inventory Accounting; Cost Analysis; Cash Flow Reporting; Cash Flow and Reconciliation 9 Inventories: Additional Valuation Issues Inventory Accounting; Retail Inventory 10 Acquisition and Disposition of Property, Plant, and Equipment Property Accounting; Real Estate Accounting; Fixed Asset Accounting 11 Depreciation, Impairments, and Depletion Cost Allocation 12 Intangible Assets Asset Valuation; Intellectual Property
- 32. 32© 2015 Burning Glass Technologies — Proprietary and Confidential Achieving Better Career Outcomes > Align the curricula of existing programs by integrating content on emerging, high- demand skills. > Supplement existing programs with external content > Compile content into new programs titrated to specific career progressions > Signpost programs, courses, and content so that their relevance is clear Evolutionary Disruptive
- 33. 33© 2015 Burning Glass Technologies — Proprietary and Confidential For more information, contact: Matthew Sigelman CEO +1 (617) 227-4800 msigelman@burning-glass.com