15 SEO Interview Questions to Ask Before Hiring an Agency - [Infographic]
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The document outlines 15 essential interview questions to ask when hiring an SEO agency, emphasizing the importance of understanding their approach and expertise. It highlights key areas such as SEO definitions, success metrics, communication practices, and methods for keyword research and link building. By using these questions, potential clients can better evaluate an agency's capability and alignment with their goals.
15 SEO Interview Questions to Ask Before Hiring an Agency - [Infographic]
- 1. 15 SEO Interview Questions Looking to hire an SEO agency to run your search marketing efforts? Before you blindly hire someone, make sure you ask the right questions. This will save you time, money, and a huge headache! There are two major types of redirects 302 and 301. Knowing when and how to use the is crucial to passing page rank and indexing your site properly. #1. What isSEO? #2. Howdo you definesuccesswhen it comesto SEO? #3. Howdo you stay updated on industry newsand algorithm changes? #4. Howdo you approach SEO from day-to-day when working for your cleints. #5. Howoften do you communicatewith clients? The goal of this question is to understand if they actually have a basic understanding of the industry. Their answer should be something along the lines of; "SEO is the process of marketing a website to the search engines and its users to increase visibility and click-through rate." This question is a little harder to answer since success will be determined by a number of outside factors like industry, competition, current site status and company goals. SEO is constantly changing. Google makes more than 500 updates to their algorithm each year. When hiring an SEO, make sure they are up-to-date on search engine algorithms. This question will give you insight into how they do what they do. Listen carefully and you can learn clues about their work ethic, follow-through and consistency. While SEO can be complicated, keeping clients aware of what's going on helps make them feel more secure. Since many have been burned in the past, open communication is essential. #6. Howdid you learn SEO? #7. What'syour approach to keyword research? #8. What istherelationship between SEO, SEM and social media marketing? #9. What SEO toolsdo you regularly use? #10. Howdo you stay organized when working on an SEO project? Not all SEO is created equal. While most of us in the industry are self-taught, this question will help you determine whether they learned their skills from pros or hacks. While Google is moving more and more towards understanding topics, keywords are still extremely important. This question will help you get an idea of their processes. Successful online marketing is the result of using all of the tools available to help you get results. This question will allow you to understand the scope of their abilities as well as their knowledge of the industry. Today's SEO world is full of tools, tools and more tools. Some are better than others. If you aren't familiar with a tool they use, ask them to give you more detail. Keeping track of keywords, rankings, strategy, and links can get real messy, real fast. If an agency has an organized system that will tell you a lot about how they work and the results you can expect from them. #11. What isyour strategy for link building? #12. Howhaveyou dealt with link penalties? #13. What’stheideal speed for a siteto load a web page? #14. What method do you useto redirect a page? #15. What metricsdo you useto measureSEO success? When it comes to link building there is a right way and a wrong way. If they outsource overseas, pay-to-play or won't give you a clear answer, be very afraid. This is kind of a trick question. If they have been penalized in the past, that's a good indication they have used some black-hat tactics. Conversely, if they've helped a site that's been penalized recover, it shows their skills. Simple: "47% of consumers expect a web page to load in 2 seconds or less." There are two major types of redirects 302 and 301. Knowing when and how to use them is crucial to passing page rank and indexing your site properly. Success is measured in a number of ways. See what they find important and compare that with your idea of success. If your vision and their vision don't match, you probably won't work well together. 15 SEO Interview Questions This is just a start, but using these questions will help ensure you hire the right agency for your site. Learn more about SEO https;//www.smamarketing.net