15 Statistics to Help Improve Your Sales Performance
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Approximately 13% of all full-time U.S. jobs are in sales, with over $1 trillion spent annually on sales forces. Quick response times are crucial, as leads reached within one hour are significantly more likely to qualify compared to longer waits. A strong sales strategy, including consistent follow-ups and a playbook, greatly enhances team performance, yet many sales teams struggle with these best practices.
![Nearly 13% of all full-time U.S. jobs are sales positions.
(That's 1 in 8!)
[Source: SkilledUp via The Brevet Group]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-2-320.jpg)
![Over one trillion dollars ($1,000,000,000) are spent
annually on sales forces.
[Source: Salesforce Training via The Brevet Group]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-3-320.jpg)
![35-50%
of sales go
to the vendor
that responds first.
[Source: Salesforce]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-4-320.jpg)
![A phone call followed by an
email has proven to be the
most effective sales process.
[Source: Salesforce]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-5-320.jpg)
![Salespeople who reach out
to leads within 1 hour are
7x more likely to qualify
than those who wait
1 to 2 hours.
Salespeople who reach out
to leads within 1 hour are
60x more likely to qualify
than those who wait
24+ hours.
[Source: Harvard Business Review]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-6-320.jpg)
![The average number of cold calls
it takes to reach a prospect.
[Source:TeleNet & Ovation Sales Group via Jake Atwood]
8](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-7-320.jpg)
![80% of sales require
at least 5 follow-up calls to convert.
44% of salespeople give up after just one call.
[Source:The Marketing Donut via Jake Atwood]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-8-320.jpg)
![91% of customers
say they’d give
referrals, but only
11% of salespeople
ask for them.
[Source: Dale Carnegie via The Brevet Group]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-9-320.jpg)
![Companies with a playbook are
33% more likely to be high performers.
Yet 40% of sales teams don't have one.
[Source: Salesforce]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-10-320.jpg)
![96% of world-class sales teams say management is held
highly accountable for team improvement.
But only 43% of average sales teams say the same.
[Source: MHI Global]](https://image.slidesharecdn.com/sales-stats-wrike1-160329154646/85/15-Statistics-to-Help-Improve-Your-Sales-Performance-11-320.jpg)
15 Statistics to Help Improve Your Sales Performance
- 1. SALES STATISTICS YOU SHOULD KNOW15
- 2. Nearly 13% of all full-time U.S. jobs are sales positions. (That's 1 in 8!) [Source: SkilledUp via The Brevet Group]
- 3. Over one trillion dollars ($1,000,000,000) are spent annually on sales forces. [Source: Salesforce Training via The Brevet Group]
- 4. 35-50% of sales go to the vendor that responds first. [Source: Salesforce]
- 5. A phone call followed by an email has proven to be the most effective sales process. [Source: Salesforce]
- 6. Salespeople who reach out to leads within 1 hour are 7x more likely to qualify than those who wait 1 to 2 hours. Salespeople who reach out to leads within 1 hour are 60x more likely to qualify than those who wait 24+ hours. [Source: Harvard Business Review]
- 7. The average number of cold calls it takes to reach a prospect. [Source:TeleNet & Ovation Sales Group via Jake Atwood] 8
- 8. 80% of sales require at least 5 follow-up calls to convert. 44% of salespeople give up after just one call. [Source:The Marketing Donut via Jake Atwood]
- 9. 91% of customers say they’d give referrals, but only 11% of salespeople ask for them. [Source: Dale Carnegie via The Brevet Group]
- 10. Companies with a playbook are 33% more likely to be high performers. Yet 40% of sales teams don't have one. [Source: Salesforce]
- 11. 96% of world-class sales teams say management is held highly accountable for team improvement. But only 43% of average sales teams say the same. [Source: MHI Global]
- 12. Join world-class sales orgs using Wrike to manage work and collaborate with other teams. Learn about our Salesforce integration