Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing
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The December 2015 company all hands meeting at Wrike focused on aligning sales and marketing teams through account-based selling. Alex Turner, the Director of Sales Development, emphasized the importance of focusing on accounts and conversions rather than merely leads. The meeting aimed at building a top-tier sales development organization by ensuring collaboration between sales and marketing.
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Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing
- 1. 1| Company All Hands. December 2015 slideWrike Aligning Sales and Marketing Teams through Account- Based Selling, Alex Turner, Director of Sales Development at Wrike
- 2. 2| Company All Hands. December 2015 slideWrike
- 3. 3| Company All Hands. December 2015 slideWrike How did I get here?
- 4. 4| Company All Hands. December 2015 slideWrike What exactly is Account-Based Sales Development? Time to focus on accounts, not leads Focus on conversions not leads Recognize revenue not leads Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)
- 5. 5| Company All Hands. December 2015 slideWrike ABSD at Wrike - How do we tell the story?
- 6. 6| Company All Hands. December 2015 slideWrike What’s Next? Building a best in class Sales Development Org through Sales and Marketing Alignment