150522 itarc2015 intro_joachim_lindborg
- 1. 5/22/2015 SIDA 1 Centre for Energy Efficiency in Sweden IoT business model workshop IASA ITARC 2015 @joachimlindborg SUST.SE, LSYS.SE
- 2. 5/22/2015 SIDA 2 Agenda 13.30 Intro and setting the scene 14.00 W1 IoT businesses out there 14.40 W2 The customer 15.00 15 min break 15.15 W3 intro 15.30 W3 The energy efficiency market 16.40 Sum up evaluation 17.00 times-up
- 3. 5/22/2015 SIDA 3 Who • Are you • ? • ? What • Do you do • ? • ? Why • Are you here • ? • ? 20 sec / each
- 4. 5/22/2015 SIDA 4 Who • Joachim Lindborg • Computer Science • 1988 legobot • 2000 smart home startup • 2008 Sustainable innovation • … What • Energy Energy Energy Energy Why • You need to know • Business • Energy efficiency • Sustainability • Lets find a project!
- 5. 5/22/2015 SIDA 5 52015-05-22 1951: “The house controlled through phone pads“. A phone switchboard act as the message board, 2 digit addressing, uniform relay messaging Planning for a wireless connection for the garage door courtesy to Carl Olov Elmsjö Is it new? Smart home 1951
- 6. 5/22/2015 SIDA 6 Smart home 2015
- 7. 5/22/2015 SIDA 7 M2M -> IoT -> Industrial IoT
- 8. 5/22/2015 SIDA 8 So many -EU projects • Linksmart • FI-ware • IoT-a.eu • Iot-butler.eu • Internet-of-things.eu • Vital-iot.eu • Internet-of-things- research.eu -Standards • MQTT • CoAP • ZeroMQ • AMQP • rabbitMQ • XMPP • DDS -Services • Xively • Sen.se • Ubidots • Thingworx • Thingspeak • Everythng
- 9. 5/22/2015 SIDA 9 9 IoT service providers focus today Move data to a server and make it useful there.
- 10. 5/22/2015 SIDA 10 The problem: How can any thing work together? API API API API API API API API Especially if there is a business model?
- 11. 5/22/2015 SIDA 11 W1 IoT business models used today Grab postits Go “shopping” and find Internet of things that you would like to buy Service: A plain service eg. Knowledge, usage, could connect to devices Thing: A device, Works, can attach to other services, open Ecosystem: A product with third party developers etc Integrated: A service and a thing in a package
- 12. 5/22/2015 SIDA 12 W1 Discussion points Role of integrators Having ecosystems Siloing Business model canvas • Unbundled • Long tail • Multi-sided • Free • Open
- 13. 5/22/2015 SIDA 13 W2 You as a customer 1. I have a Spotify payed account 2. I love Apple products everything just works 3. I only use free services 4. I abandon a service when they start to cost money 5. I hate ads, 6. I want integrity, my data is my data 7. My children care about there integrity 8. I like buying devices to best price, and do some work 9. I still buy records 10.I have bought things that doesn’t exist yet kickstarter etc
- 14. 5/22/2015 SIDA 14 W2 You as a customer, discussion Customer satisfaction • The Alarm business • Utility offer • TAAS Thing As A Service • The combined hell
- 15. 5/22/2015 SIDA 15 Break Energy refill Back in 15
- 16. 5/22/2015 SIDA 16 Bridging Business models for smart energy services IEA Project
- 17. 5/22/2015 SIDA 17 W3 The energy efficiency scene Utility Energy system Alarm system Appliances Weather station Solar panels Smart car Locks Ventilation system Scale
- 18. 5/22/2015 SIDA 18 Group presentations
- 19. 5/22/2015 SIDA 19 W3 Discussion Collaborative businesses • Integrators • The central API HUB • Interest groups, defacto standards • Regulating Integration • Integration vs Interconnecting
- 20. 5/22/2015 SIDA 20 Interconnecting not integrating IEA Project
- 21. 5/22/2015 SIDA 21 IEA Connecting clouds
- 22. 5/22/2015 SIDA 22 IEA.sust.se IoT services over messaging infrastructure XMPP 22 Alarm Heat Views Serviceservice Power Internet XMPP server ngenic.se XMPP server Verisure.se XMPP server Maingate.se XMPP server Ctc.se Ext API Ext API Xmpp infrastructure XMPP client jocke@xx.se Any device XMPP server Company.com Xmpp infrastructure Service6545@ngenic.se smoke4567@verisure.se heater6823@ctc.se
- 23. 5/22/2015 SIDA 23 Smart home 2015
- 24. 5/22/2015 SIDA 24 Thank You What did we cover? • Business models out there • You as a customer • Thoughts when doing your business model • Energy efficiency market maturity • Integrating vs interconnecting
- 25. 5/22/2015 SIDA 25 Centre for Energy Efficiency in Sweden About sustainable innovation @joachimlindborg SUST.SE, LSYS.SE
- 27. 5/22/2015 SIDA 27 27 To bridge the valley of death for new energy efficiency technology
- 28. 5/22/2015 SIDA 28 About Joachim Lindborg •Currently CTO of sust.se, Private firm lsys.se I'm a technology enthusiast that believe that IoT is really about human interaction with systems adding value to life and that closed systems will die in favor for open one. •For the past 15 years I have been working with system integration, especially at the intersection of energy and IT. I was one of the founders of homesolutions.se a start-up company integrating systems for supervision and maintenance of buildings. •In the IT boom during the late 1990s I was employed by the swedish Utility Vattenfall to develop solutions for the smart home. It was an exciting time but it ended in disappointment. Now we are back again and with Internet of Things and a more stable technology I do believe that this time we will succeed. Right now I am working with companies in home security, heating and air conditioning, with energy companies and service developers in a project integrating all these technologies with sound business models for smart home services for energy control and efficiency. Email: joachim.lindborg@sust.se Linkedin: se.linkedin.com/in/joachimlindborg/ Twitter: @joachimlindborg
Editor's Notes
- #2: This workshop was done in Stockholm on the 22/5 2015. Feel free to contact me about the content if you would like to use the content
- #3: Agenda
- #4: Attendee intro’s
- #5: Short on my self
- #6: Going back to the future: The phone network was a quite a large network of things transporting voice, fax paper, modem traffic, if you had the phone number you could connect to any other peer, in 1951 a smart home was made with a phone switchboard each xx phone number would toggle a function, garage door or lights in living room (courtesy to my teacher Carl Olof Elmsjö who have inspired me a lot).
- #8: The transformation from Machine 2 Machine towards Internet of things that is now transforming into the Industrial Internet of Things
- #9: We need an open layer not ”yet another integrator api” temboo ifttt etc are all integrating and creating yet another api layer.
- #10: The IoT trend today is that you are only interested in the transport getting things connected to a database where you do some processing. More and more are adding the hardware lifecyclemanagement as well to provision manage and remove hardware access from devices.
- #11: Even if things are capable of talking between eachother on the physical layer ex. wifi The business models locks down the device to not tallk to anything else. So the trick is how do we share information between companies?
- #12: Agenda
- #13: Almost all are business cases are things with a service. Is his a mature market
- #14: W2 You as a customer questions
- #15: You as a customer
- #17: The IEA project is a 25 month project partly funded by Swedish research department Vinnova ending in September 2014. It will create a reference installation of an xmpp based middleware. The project is working with interoperability in buildings between heating, ventilation and alarms towards energy services companies such as utilities and building owners.
- #18: You as a customer
- #20: You as a customer
- #21: The IEA project is a 25 month project partly funded by Swedish research department Vinnova ending in September 2014. It will create a reference installation of an xmpp based middleware. The project is working with interoperability in buildings between heating, ventilation and alarms towards energy services companies such as utilities and building owners.
- #23: Here we make an example of how the identification could look like when participating in the data exchange. The service is granted access to the smoke detector and the heater to extract values and to provide setpoints. More low level access rights can be applied later for explicit fields in each device.
- #26: This workshop was done in Stockholm on the 22/5 2015. Feel free to contact me about the content if you would like to use the content