151 Advisors - IoT Overview

Growth Strategies & Execution
for the IoT Market
New York | Atlanta | Philadelphia | Denver

We are a
strategic consulting firm
 Our mission is to help technology companies solve critical
business challenges, seize new market opportunities,
and achieve real results.
 We have over 100 years of combined experience building
profitable U.S. based technology companies.
 We work with early stage startups, growth-stage
companies and large global corporations.

Delivering a “statement of work" is just the first stage
of our extensive process.
Understanding
Your Business
Confirming
Goals
Building a
Plan
Execution
Developing the strategy is when the work starts.
Rolling up our sleeves and helping clients
successfully implement and execute their new
strategy is when the hard work really begins.
A global reputation
for helping clients analyze,
strategize and execute!

Flexible
services &
extensive
capabilities
 Market and industry research.
 Go-to-market strategy, planning and execution.
 Marketing, PR, branding and positioning.
 Competitive analysis, differentiation, product roadmaps.
 Direct and Indirect sales and distribution channels.
 Strategic partnership development and execution.
 Financial planning, corporate development, and M&A.
 Outsourced management and executive resources
 Advisory and BOD participation.
Our philosophy is simple….
We measure our success
based on our clients’ success

 We focus on the end user and work backwards;
 Our team helps IoT/M2M companies better understand
what their potential clients want to buy and why;
 Everything from determining competitive pricing strategies
to identifying the place customers will go to buy the IoT
device, app or service;
 IoT/M2M expands into more markets everyday, our
guidance helps companies develop and execute GTM
strategies that generate new revenue while expanding their
market presence.
151 Advisors looks
at IoT/M2M in a different way

We help
IoT/M2M companies with
• Direct Sales & Indirect
Channel Strategies
• Carrier & Vendor
Relationship Mgmt
• Market & Business
Development
• Growth Strategies

Industry
focused…
We help companies build &
execute IoT/M2M product
development, commercialization
and go-to-market strategies that
drive revenue growth.
Healthcare
Utilities &
Industrial IoT
Telecommunications
& Cable
Consumer &
Enterprise

Internet of Things (IoT)
the next global technology
frontier for M2M & Telematics
151 Advisors created and
deployed an innovative M2M
Channel Partner program for our
company positioning us as the first
company to offer a Cloud-based,
M2M service delivery platform.
CEO / Sensorlogic - USA
 Go-to-Market Strategy
 Sales and Marketing
 Business Development
 Distribution Channels
 Strategic Partnerships
 Public Relations
 Tradeshows and Events
 Advertising
 Analyst Relations
 Investor Relations
 Accounting & Financial
 Business Operations
 Staffing and Recruiting
 Administrative Services
Connected Consumer
Electronics
Smart Home
mHealth & Fitness
Connected Car
Transport & Logistics
Retail & Commerce
Public Sector
Go-to-Market Planning
and Execution
Business Development
Strategic Partnering
Pilot/Proof-of-Concept
N. American Expansion
Brand Development
Marketing, Advertising
and Public Relations
The Internet of Things, Industrial Internet, M2M, telematics…….
151 Advisors has a dedicated practice with the experience &
contacts to help companies capitalize in this market opportunity.

 Connected World ranked 151 Advisors 82nd
in its 2015 list of top IoT leaders / 2nd
Leading Consulting Firm
 Thought Leadership
 Competitive Carrier Association Global Expo:
How to Generate New Revenue with IoT
 Interviews and articles in Mobile Enterprise,
Network World, RCR Wireless, FierceRetail,
GigaOm, Connected World and many more
 Speaking engagements at CTIA, CCA, IoT
Evolution, CIO Symposium and more
 APP-SOLUTELY Enterprise Program
 Annual ½ Day event at CTIA highlighting
innovators in IoT/M2M & enterprise mobility
151 Advisors
Awards & Thought Leadership

World-class IoT leaders
Bill Rom — Managing Partner and Co-founder
 COO and co-founder of EMS Mobile Solutions, a Dubai-based BlackBerry solutions and service provider.
 EVP of Outercurve Technologies after negotiating the sale of Vaultus Wireless Division to Outercurve.
 VP of Sales at Vaultus Mobile Technologies, a Microsoft Mobile Solution Provider and MVNO for BlackBerry.
 Principal and VP of Sales for Wireless Telecom, Inc., which he sold to Vaultus in January 2000.
 CEO and co-founder of Mobile Computing Solutions, a mobile computing integrator and service provider.
Steve Brumer — Partner
 President & CEO of Wireless Rain, the leading wireless channel consulting firm.
 President & Co-Founder of Global Wireless Data, the leading National Master Dealer and Distributor in
wireless.
 President & CEO of Wireless Data Corp, a leading distributor of wireless products and services.
 Executive positions with BellSouth Wireless, RAM Mobile Data, Millicom Radio, Timeplex, and Ossmann Computer
Technologies.
Laurie Lamberth — Associate Partner, Internet of Things/M2M/Telematics
 20 years’ mobile experience including launching a North American Tier 1 mobile operator.
 Ran Enterprise Business Development for 7 years including 5 years leading M2M business development. Negotiated, signed
and managed more than 60 strategic and technology partnerships.
 Manufacturing industry background: startup Controller for VC-backed medical device manufacturer Laparomed, Domestic Cost
Accounting Manager Allergan Pharmaceuticals, Manufacturing IT consultant for Deloitte & Touche.
 Respected industry analyst and contributor to GigaOm Research, GigaOm Pro and other technology media outlets.
 Awards include 2013 Connected World Magazine “Women of M2M” and AlwaysOn Networks’ “Power Player
in Mobile.”

 Decades of executive management experience.
 An entire team for less than the cost of a single executive.
 Benefit from best practices and proven strategies.
 Leverage established strategic partnerships and worldwide executive
relationships.
 Reduce hiring risks and conserve capital.
 Quickly start work that needed to be done yesterday.
 Gain introductions to C-level relationships for sales and business
development.
 Extensive venture capital and private equity network.
 Add expertise to your Advisory Board or BOD.
 Proven track record of revenue growth, IPOs and M&A activity.
Successfully solving
the most pressing business
challenges for our clients

Globally
executing
business
growth
initiatives for
our clients
Our clients range from
content providers and
software developers to
product manufacturers and
service providers.

Ready to see what
151 ADVISORS
can do for your
company?

Contact Us Today
NEW YORK – Bill Rom
brom@151advisors.com
(office) +1.917.521.5285
(mobile) +1.917.975.5764
ATLANTA - Steve Brumer
sbrumer@151advisors.com
(office) +1.917.521.6059
(mobile) +1.404.641.7612
www.151advisors.com

151 Advisors - IoT Overview

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