184897703 maggi-final-ppt
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Nestle introduced the Maggi brand in India in 1982 with Maggi 2-minute noodles, bringing the first instant noodle to the Indian market. Maggi became hugely popular and captured around 90% of the market share. However, its market dominance declined in the 1990s as competitors like Top Ramen entered. Nestle repositioned Maggi to focus on health in the early 2000s by introducing variants with whole wheat and other ingredients. Currently, Maggi remains a market leader in India and has expanded its product line while promoting its noodles' convenience and taste as well as nutritional benefits.
184897703 maggi-final-ppt
- 1. Maggi 2 minutes Noodle Presented by: RUBY JAIN HIMANI MALIK ROHIT TANWAR HIMANSHU MEHTA PREETY SARAUT PAHAL KUKREJA MUKUL TUSHAR GIRDHAR
- 2. Nestle Nestle SA is a Swiss multinational packaged foods company founded and headquartered in Vevey, Switzerland Founded in 1866 by Henri Nestle. NIL-the Indian subsidiary of the global FMCG major S.A. Nestle house(Indian Headquarters)-Gurgaon,India Introduced Maggi brand in 1982 Entirely new food category-instant noodles-Indian packaged food market. Started offering new healthy products under maggi. Nestle India product line includes Milk products, baby food, beverages, Ready to Cook, Chocolates and Confectionery etc.
- 3. Maggi The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. Started with a bunch of convenient food products. Merged with Nestle in 1947 In India first came up with the product “Instant noodles”. Gradually Increased product line. Later repositioned itself as a food brand that makes healthy products which was inline with strategy adopted by Nestle.
- 4. MAGGI IN INDIA ‘Fast to Cook and Good to Eat’ • Maggi noodles is a brand of instant noodles made by Nestle. • Maggi is the iconic brand of Nestlé • Maggi has been Nestlé's flagship use to cook not only in India but globally as well. • Nestlé unleashed Brand Maggi in India 31years ago in 1983 with the launch of its traditional 2-minutes noodles. • Almost 90% of shares in market.
- 5. Product Line (Taste Bhi Health Bhi……) Current products include: 1. MAGGI Vegetable Multigrainz Noodles 2. MAGGI 2-Minute Noodles 3. MAGGI Vegetable Atta Noodles 4. MAGGI Cuppa Mania 5. MAGGI Sauces 6. MAGGI Pichkoo 7. MAGGI Pazzta 8. MAGGI Healthy Soups 9. MAGGI Magic Cubes 10. MAGGI Bhuna Masala 11. MAGGI Coconut Milk Powder 12. MAGGI Pasta & Pizza Sauce 13. MAGGI Masala-ae-Magic
- 6. 2 Minute Noodles First introduced was Maggie 2 minutes noodles. Maggie was the first packaged food in the market. 2 min Noodles got the first mover advantage. Because of this advantage the product retained its leadership till early 2000. Major Competitors: 1. Top Ramen Smoodles and Cup Noodles manufactured by Indo-Nissin Ltd 2. Sunfeast Yippee 3. Ching's Instant Noodles 4. Tai Pai Noodles & NE Time noodles by Maruti quality Foods Products Pvt. Ltd 5. Foodles by Horlicks
- 7. DECLINE In 1990’s sale was decreased due to new product Top Ramen entering the market. In order to attract more customers the formulations was changed which received negative feedback and further lowered sales. Until March 1999 when the company had to go back to the original formulation of the product. Even though the market of packaged foods was increasing , still Indian consumers preferred traditional simple food over instant and convenience food.
- 8. REPOSITIONING In early 2000 NIL started introduction of healthy foods. They introduced Maggie Atta noodles , Dal Atta noodles etc to the existing line to give health benefits to consumers. Later flavors such as Tomato, Masala, Curry and Chicken were added to the product. This gave a competitive edge to the brand by highlighting health benefits associated with the products. Was given negative feedback by customer because of not having taste as good as the original variant.
- 9. MARKET PENETRATION STRATEGIES • ‘Convenience product’ for mothers and ‘fun product’ for children. • New products innovation- Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania. • Availability in different packs. • Conducting regular market research.
- 10. Current Scenario Of Maggi • Leading Brand • Reasonable pricing • Diversification • Creative interaction blogs for customers www.maggi-club.in / www.meandmerimaggi.in • Focus mainly on health benefits
- 11. Current World Market Share
- 12. Product life cycle During Initial year company received tremendous growth with the product. Became market leader. Until 1990 when faced competition with Top Ramen. Repositioned itself as a healthy brand with nutritional benefits by introducing whole wheat flour and other variants of the product.
- 13. Thank You ……