Imc of maggi an analysis
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Maggi Noodles has used various integrated marketing communication strategies over different time periods since the 1980s to promote its product in India. These strategies included television, print, and outdoor advertisements as well as promotions, contests, and brand ambassadors. More recently, Maggi has focused on engaging customers through participation-based campaigns while continuing to rely on traditional marketing methods. Observations note opportunities for Maggi to better utilize social media marketing.
Imc of maggi an analysis
- 1. Maggi Noodles IMC – An analysis Abinesh Raja
- 2. Time Line Period: 1980s Value Proposed: Self-fulfillment for moms in cooking evening snacks for their hungry children Tagline: “mummy I’m hungry”
- 3. IMC Strategy Market Scenario: New entrant into market TV ads - broadcasted during popular soap opera in doordarshan – hum log Print Ads - communicated that Maggi is a fast food Free samples in school for promotion Press ads and leaflets Gifts for sending 5 Maggi logos cut from packs
- 4. Time Line Period: 1990s Value Proposed: A quick and tasty food for children. Tagline: “Fast to cook, Good to eat”
- 5. IMC Strategy Market Scenario: Established product. The ads referred to Maggi directly. Ads highlighting different flavors Used brand ambassadors for Kissan products – Javed for ketchup Ads targeting children. Conducting Maggi Quizz.
- 6. Time Line Period: Early 2000s Value Proposed: A tasty and healthy food. Tagline: “Taste bhi, health bhi”
- 7. IMC Strategy Market Scenario: Tough competition from “Top ramen”. Emergence of anti-Maggi campaigns related to health issues.
- 8. Time Line Period: Late 2000s Value Proposed: Eat Maggi noodles on the go. Tagline: “Just add garam paani and carry on jaaani!”
- 9. IMC Strategy Market Scenario: Launching new varieties in Atta noodles category.
- 10. Time Line Period: 2010 Value Proposed: Rewarding loyal customers by associating with the product. Concept: “Meri Maggi”
- 11. IMC Strategy Market Scenario: Dominant product in Indian noodle industry with huge loyal customer base.
- 12. Time Line Period: 2011 Value Proposed: Creating curiosity among the customers about the new variety. Concept: “Guess the Taste”
- 13. IMC Strategy Market Scenario: Involving customers in the promotions Meri Maggi 2nd stage campaign– theme based - adventurous, naughty Maggi Club or romantic
- 15. Observations Maggi prefers to use traditional methods of marketing Store positioning of Maggi Should realize the social media marketing opportunity
- 16. Mummy bhook lagi. Bus! Dho minute beta..