How Forbes Media Built a New Platform for Content Creation at DPS, 9/19/14
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This document outlines the organizational structure of a content marketing company, including roles for contributors who create content, editors who enhance and traffic posts on social media, producers who monitor content performance, and teams focused on audience development, technology, sales, and analyzing consumer data and behavior.
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How Forbes Media Built a New Platform for Content Creation at DPS, 9/19/14
- 13. Contributors “Edit Talent” Vertical & Content Performanc Product Editors Vertical Producers Monitor, Enhance And Traffic Posts Social Media Editors Market and Monitor Posts Audience Development Partner Relations and Traffic Acquisition Consumer Data Analysis Platform Tech Development Content Management And Publishing Tools Sales Direct, Programmatic and Native Product Managers UX, UI, Design Monitor Content SMO Deals Payment and Feedback Consumer Behavior Contributor e Ad Campaign Performance Ad Campaign Performance