The Lean Community
Simple Tactics for Building Thriving
Communities
@DavidSpinks
ForumCon: The Lean Community, David Spinks
Community = Product
Steve Blank
Customer Development
Eric Ries
Lean Startup
ForumCon: The Lean Community, David Spinks
Validated Learning
The 3 P’s
1. People
2. Problem
3. Platform
Start talking to people
The 5 Whys
“I’m looking for a Giants community” Why?
"I want to connect with other die hard Giants fans.” Why?
“I don't like the existing forums.” Why?
“Everyone just trolls. No one talks about strategy” Why?
“I keep stats on every game and want to compare ideas.” Why?
“It’s a hobby I do to relax after I get home from work.”
Add quantitative research
Minimum Viable Community
(MVC)
Start simple.
Is it working?
ForumCon: The Lean Community, David Spinks
Membership
Membership
1. Boundaries
“ There are people who belong
and people who do not.”
– McMillan and Chavis
Boundaries
Membership
1. Boundaries
2. Emotional safety
“Boundaries provide the structure and
security that protect group intimacy.”
- McMillan and Chavis
Emotional Safety
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
Belonging
and Identification
“The belief that one fits in the group, has
acceptance by the group, and a willingness to
sacrifice for the group.”
- McMillan and Chavis
.
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
Personal Investment
“Working for membership will provide a feeling
that one has earned a place in the group and as
a consequence, membership will be more
meaningful and valuable.”
- McMillan and Chavis
.
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
5. A common symbol system
Common
Symbol System
“Groups use these social conventions (e.g., rites
of passage, language, dress) intentionally…to
create social distance between members and
nonmembers.”
- McMillan and Chavis
Influence
Fulfillment of Needs
Shared Emotional
Connection
Pivot or Persevere
Community as a Business
Thank you!
@DavidSpinks
http://cmxhub.com
David@cmxhub.com

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ForumCon: The Lean Community, David Spinks