What is clickology
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Click.ology is a guide to online shopping psychology and increasing online sales. It discusses the history of online shopping since 1984 and how internet retailing is now dominated by a few massive companies. Successful online retailers focus on understanding the customer through convenience, likeability, information, customization, and knowledge. Click.ology aims to demonstrate what works in online sales and show businesses how to tap into consumer shopping behaviors online through The CLICK System in order to sell more.
What is clickology
- 2. Click.ology What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed http://click.ology.biz
- 3. The History of Online Shopping • April 1984 CompuServe Electronic Mall • June 1984 – first electronic sale • Mrs Snowball • Gateshead • Tesco • August 1991 – first ever website • April 1995 – WHSmith sold first book online http://click.ology.biz
- 4. Online shopping now • One in five items now sold online • The Internet is now 8.3% of British GDP • Online sales continue to grow • Christmas 2013 saw record web sales • Over $1 trillion a year spent online http://click.ology.biz
- 5. Internet retailing is biased • Massive players dominate online retail • ASOS $1bn in a year • Amazon $1bn in 6 days • Alibaba $1bn in 8 hours • Most online retail is through a handful of firms http://click.ology.biz
- 6. How do they do it? • Focus on the customer • What the customer wants • When the customer wants it • How the customer wants it • Not from traditional retail • Big online retailers not tainted by old-fashioned retail thinking • Successful traditional retailers have ditched prior retail knowledge for online http://click.ology.biz
- 7. Customer engagement is key • Online shoppers are a click away from the competition • Successful online retailers engage within a second or two • Successful online retailers tap into the minds of their visitors quickly • Online psychology fundamental to success http://click.ology.biz
- 8. The reason for Click.ology • Demonstrate what works in online sales • Show the ways in which people shop online so businesses can tap into that behaviour • Help online businesses understand consumer psychology so they can sell more • Highlight “The CLICK System” of increasing online sales http://click.ology.biz
- 9. The CLICK System • C = Convenient • L = Likeability • I = Informative • C = Customised • K = Knowledgeable http://click.ology.biz
- 10. Click.ology What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed http://click.ology.biz