Making Commerce Better, presented by Shopify
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The document highlights Shopify's impact on commerce, citing over $2 billion in sales generated, 80,000 active stores, and a focus on enhancing the retail experience across channels. It discusses the rise of small businesses, the demand for seamless shopping experiences, and the importance of blending online and offline commerce. Shopify's platform strategy aims to provide an integrated ecosystem for merchants to sell across various channels.
Making Commerce Better, presented by Shopify
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- 7. ! $2B+ in Sales Generated ! 80,000+ Active Stores ! 65M+ Products Sold ! 370+ Employees ! ! $122M Funding
- 8. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
- 9. 1. The Future of Retail ! 2. Commerce Everywhere ! 3. Shopify’s Platform
- 10. The Future of Retail • Truths • Predictions
- 11. Online Sales Aren’t King Sales online are a fraction of the pie. Their influence in the purchase are key.
- 12. Return of the Small Business Small businesses hold a major share of shopping traffic online and offline.
- 13. People Want Choice There’s less and less a set of preferred methods or patterns. 61% demand an integrated, seamless experience regardless of channel 81% find it important to choose pick-up or delivery options regardless of how they pay If it’s closed, 39% will wait until tomorrow, 36% will buy it online from same place, and 22% will buy it online based on price elsewhere
- 14. It’s All Just Commerce
- 15. Value Chain Democratization 1. Get an Idea 2. Build Prototype 3. Raise Funds 4. Sell Orders 5. Ship Products
- 16. Death of the Department Store Value Distribution Experience
- 17. Long Live Experiential Retail
- 18. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform
- 19. Commerce Everywhere • Definitions • Opportunities • Some Examples
- 20. Commerce: Activity related to buying and selling Mobile Commerce: Delivering commerce to the hands of consumers, anywhere they are, using technology Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale
- 22. Value • Promotions & Coupons • In-Store Research • Shopping Lists
- 25. Distribution • Location-Based Services • Self-Serve Checkout • Mobile Payments
- 27. Places vs Spaces
- 28. Experience • Value-Adds (In-Store & Home) • Customer Loyalty • Social Commerce
- 31. Customer Journey Find Products Set Context Add Value Close Deal Get Paid
- 32. Merchant Journey Get an Idea Manage Staff Build Prototype Manage Money Raise Funds Market Products Sell Orders Track Customers Ship Products Support Customers
- 33. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
- 34. Shopify’s Platform Strategy • Why Shopify? • Today’s Merchants • Our Roadmap Ahead
- 35. Shopify is a commerce platform for merchants. • Single Product Database • Online, Offline, & Mobile Stores • Fully Integrated Retail Ecosystem
- 36. “Ecommerce is a Bear” by Andy Dunn, Bonobos • Proprietary Pricing • Proprietary Selection • Proprietary Experience • Proprietary Merchandise
- 37. Sell Online Sell In-Store Sell Everywhere
- 39. What’s Next? • Democratization of Commerce • Convergence of Online & Offline • One Retail Platform to Rule Them All
- 40. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
- 41. THANK YOU