Successful digital marketing campaigns by VISA
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This document summarizes two successful digital marketing campaigns run by Visa: the 2012 Olympics campaign with the slogan "Life flows better with Visa" which aimed to increase consumer awareness and confidence in contactless payments through touchpoints like terminals and vending machines. The second campaign was for FIFA 2014 with the slogan "Everywhere you want to be" which sought to boost brand awareness and accelerate the shift from cash to digital payments by leveraging over 100 million social media interactions and innovative concepts like user-generated content and an educational video game.
Successful digital marketing campaigns by VISA
- 1. VISA Successful digital marketing campaigns Prepared by: PratigyaSrivastava Rajeev Kumar RajkumarKattimani Robin Jadhav
- 4. Campaign-1: Olympics 2012 “Life flows better with VISA” What’s special about this Campaign?
- 5. Campaign-1: Olympics 2012… Campaign Objectives: 1.ConsumerAwarenessandAssociation 2.ChangeinPerception-PaymentsfacilitatortoTechnology 3.Improveawarenessandconfidenceincontactlesspayments
- 6. Campaign-1: Olympics 2012… Brand Touch-points: 1.~100,000 terminals (3500 in Olympic Park) 2.Coca-Cola vending machines 3.~4000 taxis in London 4.~8000 public bases
- 7. Campaign 2: FIFA 2014
- 8. Campaign-2: FIFA 2014 “Everywhere you want to be” What’s special about this Campaign?
- 9. Campaign-2: FIFA 2014… Campaign Objectives: 1.BuildingBrandawareness 2.Acceleratingelectronificationofcashtocheck 3.Lettheclientsknowwhattheyneedtodo? 4.Showcasepaymenttechnology
- 10. Campaign-2: FIFA 2014… Touch-points: 1.100mn interactions on social media 2.75mn videos 3.1.4bn digital impressions Novel concepts: 1.VISA Fanbassadors –capturing and curating most defining moments of the fans 2.Teletransmitter 3.Educational video game (played ~3mn times)
- 11. Thank You