2. meaning (jrw) theory
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The document discusses various concepts related to theory and meaning including: - The denotation and connotation of symbols like snakes, flags, and guns. - How posters use layered images and color to convey meaning and draw attention. - How trailers use editing techniques like shots, music, and color to establish tone. - Common stereotypes associated with gender, class, age, and other groups. - Iconography used to represent settings like the Western, Sci-Fi, and Fantasy genres. - Definitions of linear and non-linear narratives and examples of each. - How props and costumes are used in clips to represent character roles.
2. meaning (jrw) theory
- 2. Snake • Denotation: Scaly reptile • Connotation: untrustworthy, devious
- 3. Flag • Denotation: Union jack • Connotation: ownership, pride, nationality
- 4. Gun • Denotation: Handgun • Connotation: dangerous, death, pain
- 5. USA flag indicates he is tourist in their country and also represents pride Carrying bag shows he may be travelling or visiting somwhere The characters facial expressions show that he may be socially awkward The colours used are bland and very dull, this goes against his character completely
- 6. They have layered this poster with different images, the main image is the male stood on the left side of the poster, closer layered images such as the cocaine debris. The colours used are all bland, the background colour used is black, the smoke and debris on the poster are white, also the clothes on the character are grey and dull. Using these dull colours allows the red title to stand out.
- 7. Important characters in centre of poster, Robert Downey Jr placed in middle as he is iron man. Clear hint to who the villain is, man walking with electric, fire whips, with large explosion behind him. Iron man stood next to other outfitted hero, indicating that they are both fighting on the same side.
- 8. Soundtrack • Clip 1: http://www.youtube.com/wat ch?v=sfout_rgPSA • Clip 2: http://www.youtube.com/wat ch?v=2T5_0AGdFic
- 9. Shining • In this clip they have changed a classic horror movie into looking like a family movie. They achieved this by using different music clips that you would typically here on a family/kids movie. The shots they use and transitions between them help a lot, instead of using fast paced clips which change between shot every second, they have used longer shots with slow transitions.
- 10. Scary Mary • This trailer has used fast paced shots and music that keeps the tension up. Using these type of shots allows them to use clips from a family movie and convince the viewer that they’re watching a horror. The clips they use are of what seem to be paranormal activity or close ups of peoples face. The use of colour effects the trailer as well, all of the scenes used are dark and gloomy.
- 11. Stereotypes Men • Strong • Beards • Builders • Beer Women • Gossip • Bad drivers • Not as strong as men
- 12. Stereotypes Upper Class • Stuck up • Big house • Expensive car • Only think for themselves Working Class • Hard worker • Average car • Standard sized house
- 13. Stereotypes Old People • Bad drivers • Slow walkers • Grey hair Young People • Immature • Irresponsible
- 14. Iconography- Western • Tumbleweed • Horses • Weapons • Cowboys • Sheriff
- 15. Iconography- Sci-Fi • Aliens • Space • Planets • Futuristic • Spaceships
- 16. Iconography- Fantasy • Dragons • Wizards • Magic • Mythical creatures
- 17. Narrative • Narrative Definition – A product’s storyline • Linear Narrative Definition – A storyline told from beginning, middle, end • Linear Narrative Film Example – Toy Story • Non-Linear Narrative Definition – A storyline that isn't in order, consists of flashbacks, flash- forwards • Non-Linear Narrative Film Example – Reservoir dogs
- 18. Clip Analysis • Some characters in this clip are wearing casual clothes while others are wearing suits, this indicates to us how important the characters are. The music used is to build up tension during the chase scene and keep the viewer on edge. A lot of scenes used are fast paced and quick cuts, these are used during the chase scenes to add more tension. The props represent the characters and their role, for example, the character dressed in a waist coat and hat picked up a shovel whilst the other characters all have guns, this shows how his character is weak and not as strong as the others.
Editor's Notes
- #6: Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
- #7: Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
- #8: Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
- #9: Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
- #10: What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
- #11: What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
- #12: List the positive and negative stereotypes linked with these social groups
- #13: List the positive and negative stereotypes linked with these social groups
- #14: List the positive and negative stereotypes linked with these social groups
- #15: List iconography you would associate with the genre. Add images where/if relevant
- #16: List iconography you would associate with the genre. Add images where/if relevant
- #17: List iconography you would associate with the genre. Add images where/if relevant
- #19: Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip