20 Minute Intro to Lean Startups
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Patrick Vlaskovits discusses the key concepts of lean startups at the Turing Festival, emphasizing that most startups fail not due to poor products but lack of market demand. He introduces the importance of customer development, iterating based on assumptions, and the creation of a minimum viable product (MVP) to avoid building unwanted products. The presentation also highlights the significance of learning from customers to ensure business success.
20 Minute Intro to Lean Startups
- 1. A 20 Minute Intro to Lean Startups Turing Festival Edinburgh, Scotland -- August 27, 2011 Patrick Vlaskovits @pv hello@custdev.com vlaskovits.com
- 2. About Patrick - @pv ?
- 3. Lean Startup Big Idea #1 The vast majority of startups fail NOT because they couldn’t build a great product/technology, but because no one wanted the product. One of Steve Blank’s Big Ideas
- 4. How many cycles through the B-M-L loop, not time. Eric Ries’ Big Idea Lean Startup Big Idea #2
- 5. Lean Startup Big Idea #3 “Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable.” -Clayton Christensen, The Innovator’s Dilemma
- 6. Developing Customers & Your Product
- 8. How to do it: Lean Startup Meta-Rules & Framework 1) Question and Test Your Assumptions 2) “Get Out of the Building” 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!
- 9. A Tale of Two Companies vs. Survey: Would you like Walmart aisles to be less Customers demand reserved seating, cluttered? inter-line baggage transfer, and food service. Hundreds of millions of dollars uncluttering their SWA realizes that what the customers stores, removing 15% of really wanted was low fares and on-time inventory, shortening service, and these other things would shelves, clearing aisles. have interfered with those goals. Result: Losses in billions. Result: Brand loyalty and profits. #EPICFAIL #EPICWIN! #CustDev
- 11. The Classic Smoke Test/MVP from 1975
- 12. Sophisticated Variants of the ‘Smoke Test’ Traffic MVT/Landing Page Conversion
- 14. Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
- 15. Restaurants?
- 16. Kickstarter
- 17. At the end of this preso… If you take nothing away from this preso – take at least this away Avoid building things nobody actually wants.
- 18. 25% Discount Code: “TURING” PDF http://CustDev.com Available on Amazon as Paperback & Kindle Reach out & say hello@CustDev.com @pv