Consumer Data Journey
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The document discusses the consumer data journey in the context of digital marketing and analytics, emphasizing the importance of data-driven decision-making. It highlights various aspects of campaign success, including customer segmentation, insights from ad responses, and conversion processes. Additionally, it mentions key tools and methodologies for analyzing and optimizing marketing efforts.
![[
consumer
data
journey
]
Chris&an
Bartens
Digital
Analyst,
Tourism
Australia
www.tourism.australia.com
Senior
Analyst,
Datalicious
www.datalicious.com.au](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-1-320.jpg)
![[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-2-320.jpg)
!["I
know
that
50%
of
my
adver;sing
is
wasted,
I
just
don't
know
which
half."
John
Wanamaker
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-3-320.jpg)
!["It
is
a
capital
mistake
to
theorize
before
one
has
data."
Sir
Arthur
Conan
Doyle
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-4-320.jpg)
!["It
is
a
capital
mistake
to
theorize
before
one
has
all
the
data."
Sir
Arthur
Conan
Doyle
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-5-320.jpg)
![[
data
=
insights
=
ac;ons
]
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-6-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-7-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-8-320.jpg)
![[
digital
responses
]
ad
server,
bid
management
plaForm
site
centric
tool
view
click
success
impression
interac&on
through
through
event
branding
direct
response
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-9-320.jpg)
![[
click-‐stream
]
newzealand.com
upstream
bulafiji.com upstream
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-10-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-11-320.jpg)
![[
conversion
]
campaigns
conversion process
visit, product pages, product details, add to
shopping cart, shipping information, payment
details, order confirmation, thank you page, etc
success events
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-12-320.jpg)
![[
custom
conversion
report
]
youtube.com
travel
conversion
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-13-320.jpg)
![[
custom
conversion
report
]
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-14-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-15-320.jpg)
![[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-16-320.jpg)
![[
segmenta;on
studies
]
Hitwise
Mosaic
Roy
profile
TGI
Morgan
etc
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-17-320.jpg)
![[
mosaic
]
australia.com
vs.
newzealand.com
australia.com
vs.
bulafiji.com
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-18-320.jpg)
![[
mosaic
]
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-19-320.jpg)
![[
demographics
]
australia.com
vs.
newzealand.com
australia.com vs. newzealand.com
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-20-320.jpg)
![[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-21-320.jpg)
![[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-22-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-23-320.jpg)
![[
where
are
the
eyeballs
]
search
social
organic
wom
paid
viral
online
mail
offline
email
display
direct
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-24-320.jpg)
![[
mosaic
]
maximum
traffic
sites,
leading
lifestyles,
45+
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-25-320.jpg)
![[
mosaic
]
niche
sites,
leading
lifestyles,
45+
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-26-320.jpg)
![response
success
campaign
event
data
insights
media
customer
plan
database
target
customer
segment
profile
[
september
2007
]
[
datalicious.com.au
]](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-27-320.jpg)
![?
[
ques;ons
]
chris&an@datalicious.com.au
www.datalicious.com.au](https://image.slidesharecdn.com/200709hitwiseuniversitymelbournev1-121117114916-phpapp01/85/Consumer-Data-Journey-29-320.jpg)
Consumer Data Journey
- 1. [ consumer data journey ] Chris&an Bartens Digital Analyst, Tourism Australia www.tourism.australia.com Senior Analyst, Datalicious www.datalicious.com.au
- 2. [ september 2007 ] [ datalicious.com.au ]
- 3. "I know that 50% of my adver;sing is wasted, I just don't know which half." John Wanamaker [ september 2007 ] [ datalicious.com.au ]
- 4. "It is a capital mistake to theorize before one has data." Sir Arthur Conan Doyle [ september 2007 ] [ datalicious.com.au ]
- 5. "It is a capital mistake to theorize before one has all the data." Sir Arthur Conan Doyle [ september 2007 ] [ datalicious.com.au ]
- 6. [ data = insights = ac;ons ] [ september 2007 ] [ datalicious.com.au ]
- 7. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 8. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 9. [ digital responses ] ad server, bid management plaForm site centric tool view click success impression interac&on through through event branding direct response [ september 2007 ] [ datalicious.com.au ]
- 10. [ click-‐stream ] newzealand.com upstream bulafiji.com upstream [ september 2007 ] [ datalicious.com.au ]
- 11. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 12. [ conversion ] campaigns conversion process visit, product pages, product details, add to shopping cart, shipping information, payment details, order confirmation, thank you page, etc success events [ september 2007 ] [ datalicious.com.au ]
- 13. [ custom conversion report ] youtube.com travel conversion [ september 2007 ] [ datalicious.com.au ]
- 14. [ custom conversion report ] [ september 2007 ] [ datalicious.com.au ]
- 15. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 16. [ september 2007 ] [ datalicious.com.au ]
- 17. [ segmenta;on studies ] Hitwise Mosaic Roy profile TGI Morgan etc [ september 2007 ] [ datalicious.com.au ]
- 18. [ mosaic ] australia.com vs. newzealand.com australia.com vs. bulafiji.com [ september 2007 ] [ datalicious.com.au ]
- 19. [ mosaic ] [ september 2007 ] [ datalicious.com.au ]
- 20. [ demographics ] australia.com vs. newzealand.com australia.com vs. newzealand.com [ september 2007 ] [ datalicious.com.au ]
- 21. [ september 2007 ] [ datalicious.com.au ]
- 22. [ september 2007 ] [ datalicious.com.au ]
- 23. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 24. [ where are the eyeballs ] search social organic wom paid viral online mail offline email display direct [ september 2007 ] [ datalicious.com.au ]
- 25. [ mosaic ] maximum traffic sites, leading lifestyles, 45+ [ september 2007 ] [ datalicious.com.au ]
- 26. [ mosaic ] niche sites, leading lifestyles, 45+ [ september 2007 ] [ datalicious.com.au ]
- 27. response success campaign event data insights media customer plan database target customer segment profile [ september 2007 ] [ datalicious.com.au ]
- 29. ? [ ques;ons ] chris&an@datalicious.com.au www.datalicious.com.au