The document discusses the intersection of knowledge management (KM) and Web 2.0 from a user's perspective, examining how various scales, domains, and metaphors define knowledge management. It highlights the benefits of personal knowledge management (PKM) in both individual and organizational contexts, emphasizing the roles of social media and technology. The text concludes by suggesting strategies for enterprise adoption of KM 2.0, including fostering a culture of trust and encouraging user-driven innovation.