2011 0419 presentation for where2
0 likes247 views
The document discusses five emerging business models for making money from location data: 1) CityGrid Media pays developers for places data to sell targeted local ads; 2) Factual sells worldwide places data to customers for $0.10-0.50 per 1,000 listings; 3) localization tools allow apps to offer local content to keep users engaged; 4) games can monetize location by encouraging players to visit places for rewards; 5) companies like Everyone Knows monetize unused inventory by connecting people who know about local happenings with those wanting to learn about up-and-coming areas.
2011 0419 presentation for where2
- 1. Five Emerging Business Models for Making Money from Location Rob Bailey VP of Business Development @robmbailey CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 2. ABOUT SIMPLEGEO CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 3. SAME IDEAS EVERY YEAR CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 4. MASLOW HIERARCHY OF NEEDS CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 5. DEVELOPER HIERARCHY OF NEEDS $$ NEXT!!! Users CLOSE Good Data CLOSE DONE Tools Funding DONE CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 6. CITYGRID MEDIA CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 7. PAYING YOU FOR PLACES • 18M US Listings • Access 800k Advertisers • Aggressively reaching out to developers • Estimated revenues of $20-80M per year and growing CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 8. FACTUAL CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 9. WORLDWIDE PLACES DATA • $27M raised • 30M listings • 27 countries • $.10-.50/1k listings CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 10. LOCALIZING USERS CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 11. LOCALIZATION Not Creepy Creepy Useful CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 12. GAMES & LOCATION CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 13. GET PEOPLE TO GO PLACES CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 14. MONETIZING SLACK CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 15. MONETIZING SLACK INVENTORY Everyone Knows Some People Know Up & About Them About Them Comers $850k raised 8/10 $100M revenues/mo $8M raised $750k raised 3/11 $50M revenues/mo Big round being raised CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 16. TAKEAWAYS Making Money From Location = Physically Connect Buyers & Sellers CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011
- 17. TAKEAWAYS Time to start renting out your driveway. CONFIDENTIAL OVERVIEW Tuesday, April 19, 2011