Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with Operative
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The document outlines a live webcast panel focused on winning ad operations strategies, featuring experts from Operative and Kelley Blue Book. Key topics discussed include the challenges in ad operations, the need for new skill sets, and the importance of automating processes to improve efficiency and revenue. The session emphasizes the necessity for a metrics infrastructure and collaboration for better client outcomes.
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with Operative
- 1. LIVE Webcast Winning Ad Operations Strategies Panelists: Heather Miranda, Manager Account Services Melissa Bertram, VP Advertising Operations Moderator: John Briar, EVP Business Operations
- 2. 2 Webinar notes Attendees are in listen only mode Post questions using the Go To Webinar Questions Panel. They will be covered in the Q&A Session at the end. The session is being recorded and will be made available within 24 hours 4/24/2012 Proprietary and Confidential.
- 3. 3 Who is Operative? Provides software and services that help media companies run their advertising businesses from order to cash More than 11 years deep digital domain expertise 300+ employees in New York, São Paulo, London, Melbourne, Bangalore and Hong Kong Customers are 200+ media industry leaders, including half of Top 50 Publishers More than 150,000 placements trafficked monthly $6B in global ad revenue run through Operative solutions 4/24/2012 Proprietary and Confidential.
- 4. 4 Today’s Panelists Melissa Bertram Heather Miranda John Briar VP Advertising Operations Manager Account Services EVP Business Operations 4/24/2012 Proprietary and Confidential.
- 5. Who we are • Since 1926, Kelley Blue Book has been trusted by both Company Profile consumers and the automotive industry, helping millions Founded 1926 of in-market car shoppers make well-informed decisions about the buying and selling of vehicles. Privately held; acquired by AutoTrader.com in • Every month, kbb.com®― the #1 third party automotive December 2010 website¹ ― provides the most up-to-date vehicle information, including new and used Kelley Blue Book® Headquartered in Irvine, Values, car reviews, videos, and consumer ratings. California • Kelley Blue Book creates opportunities for dealers, OEMs Employees in 12 different states and industry professionals to connect with more in-market car shoppers through its trusted values, kbb.com, and Approx 500 total employees Internet marketing solutions. KeyNote Systems 2011 Third Party Auto Sites Study
- 7. 7 Can your Ad Ops team handle 50% more work? Global Digital Ad Spend 2011-2015 $132 B $120 B $106 B $94 B $80 B 2011 2012 2013 2014 2015 Source: eMarketer 2011 Study: http://www.emarketer.com/Article.aspx?R=1008438&dsNav=Rpp:25,Ro:0,N:498&xsrc=TypesPanel
- 8. 8 What are the biggest pains and challenges you face today? 4/24/2012 Proprietary and Confidential.
- 9. 9 What solutions did you implement to address those pains? 4/24/2012 Proprietary and Confidential.
- 10. 10 What metrics and benchmarks are important to measuring the success of your business? 4/24/2012 Proprietary and Confidential.
- 11. 11 Key Takeaways Constant change is making execution more challenging New skill sets are required Transformation to revenue operations is happening Accuracy is critical to building credibility and earning revenue Greater efficiency is a must to get ahead Ad ops deserves a seat at the table 4/24/2012 Proprietary and Confidential.
- 12. 12 Action Items Automate wherever possible Build your metrics infrastructure Align with client success metrics Develop a flexible team with a variety of experts so you can adapt to changing market demands Partner so your team can perform higher value activities Keep your eye on revenue and ROI 4/24/2012 Proprietary and Confidential.
- 13. 13 Questions? 4/24/2012 Proprietary and Confidential.
- 14. 14 Thank You John Briar | jbriar@operative.com • The recording will be available in 24 hours. • Are You Ready for Revenue Operations? We’ll be sending a checklist you can fill out to help you determine if you are ready.