2011 09 12 the case for pr
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The document outlines the necessity of entrusting social media strategies to public relations agencies, highlighting essential components such as understanding market insights, creating high-quality content, asset development, and community engagement. It emphasizes the importance of adapting messages to audience needs and maintaining a conversational approach in social media interactions. Building long-term relationships with the audience is crucial for effective engagement.
2011 09 12 the case for pr
- 1. WHY PUBLIC RELATIONS? Why should you entrust your Social Media strategy to a Public Relations Agency? disclaimer: I work at ;-D
- 2. KEY BLOCKS OF A D&SM CAMPAIGN
- 3. WHAT DO YOU NEED?
- 4. WHAT DO YOU NEED?
- 5. WHAT DO YOU NEED? for INSIGHT • Profound understanding of the Client’s market • Ability to “see” associations between concepts or ideas
- 6. WHAT DO YOU NEED? for THE “RIGHT” CONTENT • Bridging between Client messages and Target audience expressed needs • A process to deliver content of good quality, on time, every time
- 7. WHAT DO YOU NEED? for ASSET DEVELOPMENT • Knowledge and technical understanding • Visual creativity • Project management
- 8. WHAT DO YOU NEED? for OUTREACH/ENGAGE • Understand the inherent conversational nature of social interactions • Understand the Target audience value system
- 9. WHAT DO YOU NEED? for COMMUNITY BUILDING • Willingness to develop and nurture long-term two- way relationships • Clear focus to keep the discussion on theme and valuable for all parties
- 10. To keep your audience interested and engaged, you must accept the inherently conversational nature of Social Media. Effective conversators must have enough flexibility to reinvent / adapt their messages to mirror the morphing needs of the audience. Listen to that other guy.