2. Illustrator
What is the role of an illustrator?
= an illustrator's job role entails producing still drawings for use in advertisements, books, magazines, packaging,
newspapers, and more.
Skills that are needed:
• Creativity – an illustrator requires creativity as a skill because it enables them to produce original, engaging
visuals that effectively communicate ideas, evoke emotions, as well as capture attention. One of their main
aims is to transform ideas and concepts into compelling visuals which will only be capable of carrying out
through a creative mindset and approach. Illustrators are also often tasked with creating new and unique
designs, therefore requiring them to think outside the box wherever possible.
• Attention to detail – an illustrator must have good attention to detail because it not only enhances the visual
appeal of the artwork but also facilitates a better understanding of the subject matter for the intended
audience. Its crucial for creating accurate, visually appealing, and effective illustrations. An illustrator should
also have a good sense of attention to detail since it can also elevate the overall quality of the actual drawings.
• Communication – another skill that an illustrator needs is communication. This is because they need to know
the exact details of the project at the start so they can plan their time and settle into the creative work quickly
without having to spend too much time asking for the details they need to complete the job at hand. For
example, they should bring up things like explicit and implicit requirements.
• Time management – As with any job role, it is important to obtain good time management as one of their
skills. This is due to many reasons, such as ensuring they meet deadlines and being able to manage multiple
projects at once. From this, it will reduce the chances of stress over not meeting deadlines and falling behind
in certain project areas which can lead to the overall project not being of its highest possible quality.
What are the qualifications
needed for an illustrator?
• knowledge of the fine arts.
• to be thorough and pay
attention to detail.
• design skills and
knowledge.
• the ability to use your
initiative.
• to be flexible and open to
change.
• knowledge of computer
operating systems,
hardware and software.
• the ability to accept
criticism and work well
3. How does an illustrator's job role relate
to advertising?
• It is all about creating visuals that tell stories and convey
messages. They help shape a brand’s identity with unique
artwork, collaborate on campaigns, and evoke emotions to
connect with their audience.
• Their work appears across various media, making adverts
more engaging and memorable
4. Creative director
What is the role of a creative director?
= they work with the creative team to create, plan and deliver a strategic vision for clients.
Skills that are needed:
• Leadership – a creative director should exhibit good leadership skills in order to effectively guide their team,
communicate a clear vision, and inspire collaboration amongst others. As a result, this can ensure that the creative
ideas are brought to life smoothly and successfully through a shared vision that fulfils everyone’s aims and objectives.
Having good leadership as a creative director also enables them to provide clear direction which is a key element of the
job role.
• Creativity – another skill a creative director should have is creativity. This is because they are responsible for shaping
the overall vision and style of a project. Their creativity helps with things like generating original ideas and ensuring the
final project is engaging and on-brand for example.
• Communication and organisation skills – thirdly, creative directors should have strong communication and organisation
skills. One reason for this is because a big part of their job role is to keep projects running smoothly and ensure that
everyone is on the same page. Therefore, inhabiting both communication and organisation skills is an important
element of carrying this out.
• Project management – as previously mentioned, a big part of a creative director’s job role is to ensure that creative
projects are completed both on time but also at a high standard. Much of this is brought about through various project
management skills including resilience, patience, communication, leadership, and planning. Without strong project
management, ideas can quickly fall apart due to delays and miscommunication or a variety of other situations.
• Leadership – one reason why a creative director must demonstrate leadership as one of their many skills is to inspire
and guide their team towards a shared creative vision. They are often going to be expected to make important
decisions which will require a great deal of confidence and leadership. In order to successfully guide people, you must
be confident in your own ideas and skills
What are the
qualifications needed?
• Bachelor’s degree in
fields like graphic
design, advertising,
marketing etc
• Experience in creative
roles
• A strong portfolio to
showcase work
• Leadership skills
• Industry knowledge
5. How does a creative director’s job role
relate to advertising?
• It involves developing the overall vision for campaigns,
leading creative teams, brainstorming ideas, collaborating
with clients, as well as ensuring the quality of the final work.
• A creative director is essential for aligning creative output
with brand goals and making advertising effective
6. Advertising copyrighter
What is the role of an advertising copyrighter?
= Produces briefs and scripts for advertising campaigns and amends advertising copies according to feedback. They are
responsible for generating things such as the words, slogans and audio scripts that accompany advertising visuals.
Skills that are needed:
• write in a variety of styles with accurate spelling and grammar – this is an important skill that an advertising
copyrighter must be able to excel in because are going to likely be creating content for different audiences, brands,
and platforms whereby each project may require a different tone for instance. As well as this, having accurate spelling
and grammar not only ensures the message is legible, but also professional which is essential for maintaining a
brand’s credibility.
• strong analytical skills – an advertising copyrighter needs strong analytical skills to understand what appeals to
different audiences, evaluate their effectiveness of their messages, and use data to improve their writing. These skills
will help in things like market research and also identifying trends. As a result, without analytical thinking, their work
might fail to connect with the intended audience.
• teamwork, communication and interpersonal skills – these are needed skills as an advertising copyrighter due to the
fact that they often collaborate with designers and other creatives to develop campaigns. In order to carry this out
successfully, everyone must be on the same page which can only be achieved through teamwork, communication, and
interpersonal skills.
• the ability to form strong working relationships quickly – this is considered an important skill because advertising
copyrighters will usually be working with new clients, teams, and collaborators all on tight deadlines. Therefore,
building trust and a sense of rapport helps to initiate communication and feedback, leading to an overall more
functioning work environment.
• logic, creativity and imagination – these skills are needed for succeeding as an advertising copyrighter since they help
in things like providing clear and persuasive messages, developing fresh and engaging ideas, as well as being able to
adequately think outside the box that resonates in an appropriate way with the target audience.
What are the
qualifications
needed?
• English.
• creative writing.
• journalism.
• communication
studies.
• advertising.
7. How does an advertising copyrighter’s
job role relate to advertising?
• An advertising copyrighter is key to effective advertising as
they are responsible for creating persuasive messages that
attract the target audience
• They maintain a consistent brand voice, contribute to
campaign development, focus on audience needs, and
collaborate with creative teams
