2. Illustrator
What is the role of an illustrator?
= an illustrator's job role entails producing still drawings for use in
advertisements, books, magazines, packaging, newspapers, and more.
Skills that are needed:
• creativity
• attention to detail
• communication
• time management
• art skills
What are the qualifications needed for an illustrator?
• knowledge of the fine arts.
• to be thorough and pay attention to detail.
• design skills and knowledge.
• the ability to use your initiative.
• to be flexible and open to change.
• knowledge of computer operating systems, hardware and
software.
• the ability to accept criticism and work well under pressure.
3. How does an illustrator's job role relate
to advertising?
• It is all about creating visuals that tell stories and convey
messages. They help shape a brand’s identity with unique
artwork, collaborate on campaigns, and evoke emotions to
connect with their audience.
• Their work appears across various media, making adverts
more engaging and memorable
4. Creative director
What is the role of a creative director?
= they work with the creative team to create, plan and deliver a
strategic vision for clients.
Skills that are needed:
• Leadership
• Creativity
• Communication and organisation skills
• Project management
• Leadership
What are the qualifications needed?
• Bachelor’s degree in fields like graphic
design, advertising, marketing etc
• Experience in creative roles
• A strong portfolio to showcase work
• Leadership skills
• Industry knowledge
5. How does a creative director’s job role
relate to advertising?
• It involves developing the overall vision for campaigns,
leading creative teams, brainstorming ideas, collaborating
with clients, as well as ensuring the quality of the final work.
• A creative director is essential for aligning creative output
with brand goals, fulfilling the client’s requirements, and
therefore making advertising effective
6. Advertising copyrighter
What is the role of an advertising copyrighter?
= Produces briefs and scripts for advertising campaigns and amends advertising
copies according to feedback. They are responsible for generating things such as the
words, slogans and audio scripts that accompany advertising visuals.
Skills that are needed:
• write in a variety of styles, with accurate spelling and grammar.
• strong analytical skills.
• teamwork, communication and interpersonal skills.
• the ability to form strong working relationships quickly.
• logic, creativity and imagination.
• Attention to detail
What are the
qualifications
needed?
• English.
• creative writing.
• journalism.
• communication
studies.
• advertising.
7. How does an advertising copyrighter’s
job role relate to advertising?
• An advertising copyrighter is key to effective advertising as
they are responsible for creating persuasive messages that
attract the target audience
• They maintain a consistent brand voice, contribute to
campaign development, focus on audience needs, and
collaborate with creative teams
