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Intro to Lean UX methods

Joshua Seiden, profile picture
Joshua Seiden

This document discusses Lean UX methods for startups. It introduces Lean UX as an approach that treats every design decision as a hypothesis that needs to be tested. It outlines nine key Lean UX methods: 1) Declaring assumptions, 2) Writing tests, 3) Minimum viable products, 4) Getting out of the building to talk to customers, 5) Dump and sort synthesis, 6) Making models, 7) Sketching, 8) Pairing, and 9) Getting out of the building again. Each method is then briefly described in more detail with examples. The overall summary is that Lean UX provides lightweight, low-cost methods for startups to test their design hypotheses with customers and iterate quickly.

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LEAN UX METHODS General Assembly Aug 24, 2011 Josh Seiden, @jseiden
Intro to Lean UX methods
Blog it! Josh Seiden @jseiden #leanUX www.luxr.co @luxrco #leanStartup www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 3 Share Alike 3.0 United States
Three parts www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
Three parts  Making things people want www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
Three parts  Making things people want  Lean User Experience www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
Three parts  Making things people want  Lean User Experience  Methods: Getting started www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
Making things people want www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
Making things people want  Most startups fail… www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
Making things people want  Most startups fail…  …because they fail to create offerings that people want. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.  Lean Startup is a management approach that entrepreneurs can use to reduce market risk. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
Internet Mouse… www.luxr.co www.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
Internet Mouse… www.luxr.co www.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
Internet Mouse… www.luxr.co www.slideshare.net/jseiden ?! 6 License: Creative Commons Attribution- Share Alike 3.0 United States
What is Customer Development? Image © Brant Cooper, 2010 www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 7 Share Alike 3.0 United States
Making things people want… “Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs.” SteveBlank.com, 5/13/2010 www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
In other words… “Go speak (in person if possible) with living, breathing customers to determine the validity of your assumptions.” “The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovits www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
LEAN UX www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Hat Tip Janice Fraser Lane Halley @clevergirl @thinknow www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
What is Lean UX? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
What is Lean UX? An approach to User Experience for Lean Startups www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
Intro to Lean UX methods
Intro to Lean UX methods
Intro to Lean UX methods
Intro to Lean UX methods
Think, make, check. Build, measure, learn. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Lean UX Principles 1. Design + product management + development = 1 product team. 2. Externalize! 3. Research with users is the best source of information 4. Focus on solving the right problem. 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/check www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 17 Share Alike 3.0 United States
Lean UX methods are…  Lightweight  Divergent
/
Convergent  Low‐fi  Fast  Lo‐tech  Repeatable  External  Rou>nized  Face‐to‐face
and
  Goal‐driven collabora>ve  Outcome‐focused www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 18 Share Alike 3.0 United States
In practice… LEAN UX METHODS www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing 9. Get out of the building (again.) www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 1: Declare your assumptions www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 1: Declare your assumptions What assumptions do you have? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 1: Declare your assumptions What assumptions do you have? …about your customers? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 1: Declare your assumptions What assumptions do you have? …about your customers? …that if proven false, will cause you to fail? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
What assumptions are we making?  Who is the user? Who is the customer?  Where does our product fit in their work or life?  What problems does our product solve?  When and how is our product used?  What features are important?  How should our product look and behave? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 22 Share Alike 3.0 United States
Method 2: Write the test first We believe that person type has trouble/need/desire doing problem/oppty. We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 3: Minimum Viable Product www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 3: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 3: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? The answer to this question is your MVP. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 4: Get out of the building  Identify who do you want to talk to and what you want to learn In other words, what assumptions will you test?  Plan your interview themes as a team  Collect artifacts, debrief and share  Use your visits for multiple purposes www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 25 Share Alike 3.0 United States
Sample interview flow  Warm-up questions to set context “Tell me a little about yourself…”  Talk about real events, avoid conjecture “Tell me about a recent time when you…”  Show demos/sketches later in meeting “Show me how you would use this to…”  Express appreciation “Thanks for your time!”  If the interview went well, it’s OK to ask if you can contact them again later www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 26 Share Alike 3.0 United States
Method 5: Dump and sort synthesis Make sense of what you learned  Whole team activity  What did we observe?  One observation per sticky note  Group into themes  What assumptions did we confirm? Which ones did we disprove? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 6: Models Externalize what you know: Make it concrete by drawing it. Make it visible by posting on a wall. What do you know about people? Make personas. What do you know about how they work? Make workflow diagrams. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Image credit: Lane Halley
Intro to Lean UX methods
Method 7: Sketching Goal is to get to wireframes first  Draw the workflow first  Try different approaches  Draw the whole process www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 7: Sketching Draw the workflow first www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 7: Sketching Try different approaches www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 7: Sketching Draw the whole process www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 8: Pairing Pair with pixel and code specialists www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Method 9: Get out of the building again!  This time re-focus to test what you’ve made.  Even so, start by listening, then show.  Ask, “can you do?” Not, “Would you do?”  Observe, listen, don’t sell.  Look for stumbling blocks.  Be a learner. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
The Lean UX Cycle Declare your assumptions. Write the test first. What can I make today? Get out of the building. Synthesize. Draw. Evaluate. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo THANK YOU! www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States

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Intro to Lean UX methods

  • 1. LEAN UX METHODS General Assembly Aug 24, 2011 Josh Seiden, @jseiden
  • 3. Blog it! Josh Seiden @jseiden #leanUX www.luxr.co @luxrco #leanStartup www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 3 Share Alike 3.0 United States
  • 4. Three parts www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • 5. Three parts  Making things people want www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • 6. Three parts  Making things people want  Lean User Experience www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • 7. Three parts  Making things people want  Lean User Experience  Methods: Getting started www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • 8. Making things people want www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • 9. Making things people want  Most startups fail… www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • 10. Making things people want  Most startups fail…  …because they fail to create offerings that people want. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • 11. Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • 12. Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.  Lean Startup is a management approach that entrepreneurs can use to reduce market risk. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • 13. Internet Mouse… www.luxr.co www.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • 14. Internet Mouse… www.luxr.co www.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • 15. Internet Mouse… www.luxr.co www.slideshare.net/jseiden ?! 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • 16. What is Customer Development? Image © Brant Cooper, 2010 www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 7 Share Alike 3.0 United States
  • 17. Making things people want… “Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs.” SteveBlank.com, 5/13/2010 www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 18. In other words… “Go speak (in person if possible) with living, breathing customers to determine the validity of your assumptions.” “The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovits www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 19. Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 20. Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 21. Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 22. Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 23. Design is hard for startups Designers are experts in making things people want. But… Many kinds of design Many kinds of designers Design is expensive Outsourcing = bad idea Image credit: Jesse James Garret www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 24. LEAN UX www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 25. Hat Tip Janice Fraser Lane Halley @clevergirl @thinknow www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 26. What is Lean UX? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • 27. What is Lean UX? An approach to User Experience for Lean Startups www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • 28. What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • 29. What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • 30. What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • 35. Think, make, check. Build, measure, learn. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 36. Lean UX Principles 1. Design + product management + development = 1 product team. 2. Externalize! 3. Research with users is the best source of information 4. Focus on solving the right problem. 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/check www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 17 Share Alike 3.0 United States
  • 37. Lean UX methods are…  Lightweight  Divergent
/
Convergent  Low‐fi  Fast  Lo‐tech  Repeatable  External  Rou>nized  Face‐to‐face
and
  Goal‐driven collabora>ve  Outcome‐focused www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 18 Share Alike 3.0 United States
  • 38. In practice… LEAN UX METHODS www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 39. Eight (plus 1) methods for Lean UX www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 40. Eight (plus 1) methods for Lean UX 1. Declare your assumptions www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 41. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 42. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 43. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 44. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 45. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 46. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 47. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 48. Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing 9. Get out of the building (again.) www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 49. Method 1: Declare your assumptions www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 50. Method 1: Declare your assumptions What assumptions do you have? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 51. Method 1: Declare your assumptions What assumptions do you have? …about your customers? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 52. Method 1: Declare your assumptions What assumptions do you have? …about your customers? …that if proven false, will cause you to fail? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 53. What assumptions are we making?  Who is the user? Who is the customer?  Where does our product fit in their work or life?  What problems does our product solve?  When and how is our product used?  What features are important?  How should our product look and behave? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 22 Share Alike 3.0 United States
  • 54. Method 2: Write the test first We believe that person type has trouble/need/desire doing problem/oppty. We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 55. Method 3: Minimum Viable Product www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 56. Method 3: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 57. Method 3: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? The answer to this question is your MVP. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 58. Method 4: Get out of the building  Identify who do you want to talk to and what you want to learn In other words, what assumptions will you test?  Plan your interview themes as a team  Collect artifacts, debrief and share  Use your visits for multiple purposes www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 25 Share Alike 3.0 United States
  • 59. Sample interview flow  Warm-up questions to set context “Tell me a little about yourself…”  Talk about real events, avoid conjecture “Tell me about a recent time when you…”  Show demos/sketches later in meeting “Show me how you would use this to…”  Express appreciation “Thanks for your time!”  If the interview went well, it’s OK to ask if you can contact them again later www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden 26 Share Alike 3.0 United States
  • 60. Method 5: Dump and sort synthesis Make sense of what you learned  Whole team activity  What did we observe?  One observation per sticky note  Group into themes  What assumptions did we confirm? Which ones did we disprove? www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 61. Method 6: Models Externalize what you know: Make it concrete by drawing it. Make it visible by posting on a wall. What do you know about people? Make personas. What do you know about how they work? Make workflow diagrams. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 64. Method 7: Sketching Goal is to get to wireframes first  Draw the workflow first  Try different approaches  Draw the whole process www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 65. Method 7: Sketching Draw the workflow first www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 66. Method 7: Sketching Try different approaches www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 67. Method 7: Sketching Draw the whole process www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 68. Method 8: Pairing Pair with pixel and code specialists www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 69. Method 9: Get out of the building again!  This time re-focus to test what you’ve made.  Even so, start by listening, then show.  Ask, “can you do?” Not, “Would you do?”  Observe, listen, don’t sell.  Look for stumbling blocks.  Be a learner. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 70. The Lean UX Cycle Declare your assumptions. Write the test first. What can I make today? Get out of the building. Synthesize. Draw. Evaluate. www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States
  • 71. Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo THANK YOU! www.luxr.co License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United States

Editor's Notes

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  • #16: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #17: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #18: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #19: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #20: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #21: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #22: Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • #23: \n\nImage © Brant Cooper\n
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  • #25: Assumptions is the big word here.\n
  • #26: <why design is hard for startups>\n<don’t outsource design>\n<design is a whole-team activity>\n<design is a deep stack, more than pixels>\n\n<liquidnet case study>\n
  • #27: <why design is hard for startups>\n<don’t outsource design>\n<design is a whole-team activity>\n<design is a deep stack, more than pixels>\n\n<liquidnet case study>\n
  • #28: <why design is hard for startups>\n<don’t outsource design>\n<design is a whole-team activity>\n<design is a deep stack, more than pixels>\n\n<liquidnet case study>\n
  • #29: <why design is hard for startups>\n<don’t outsource design>\n<design is a whole-team activity>\n<design is a deep stack, more than pixels>\n\n<liquidnet case study>\n
  • #30: <why design is hard for startups>\n<don’t outsource design>\n<design is a whole-team activity>\n<design is a deep stack, more than pixels>\n\n<liquidnet case study>\n
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  • #32: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • #33: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • #34: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • #35: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • #36: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
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  • #40: Done continuously.\nTesting assumptions is both a habit of mind and a process.\nBuild muscle.\n
  • #41: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • #42: An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
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  • #60: Figure out where in the stack your candidate has worked\n
  • #61: Figure out where in the stack your candidate has worked\n
  • #62: Figure out where in the stack your candidate has worked\n
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