2011 f2 g_capabilities
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This document summarizes the services provided by Focus To Grow to help companies achieve sales growth. They take a holistic three-step approach using market research, inbound marketing, and sales enablement. Their services include prospect attraction planning, lead generation websites, sales enablement training, and business model innovation consulting. They have expertise across multiple industries and can help stalled companies increase their sales and leads.
2011 f2 g_capabilities
- 1. Getting found means your best prospects nd you. Why Focus To Grow™? Our service delivery model is what our core customers value most – Our customers get more than they ask for. Our team utilizes cutting edge internet sales and marketing technology that delivers value to our customers through increased leads and sales, while reducing marketing and sales costs by as much as 60%, and 93% of companies see an increase in leads and sales within 6 months when using our method for lead generation.
- 2. Problems We Solve 2 STALLED SALES GROWTH: Insufficient sales revenue for a company to reach it’s sales objectives that is not related to operations or nance problems. 3 CAUSES OF STALLED SALES GROWTH: 1.Lack of planning, execution, alignment and measurement of marketing investments. 2.Those charged with selling are not properly trained and equipped to sell effectively with the modern buyer. 3.Business model that is not aligned with the needs of the customer.
- 3. How is Focus To Grow™ Different? 3 It takes a balanced and uni ed effort of sales, marketing and knowing your product to be successful at selling anything. Focus To Grow takes a three step approach by using Market Research 2.0, Inbound Marketing, and Sales Enablement to help your company reach its FOCUSED SALES GROWTH. Growth is a nurturing idea. Focus To Grow is there with immediate solutions for today, and expansion solutions for tomorrow.
- 4. How is Focus To Grow™ Different? We bring all the services and consulting you need to grow your business under one roof to: Marketing Innovation Solve sales problems holistically Sales Streamline communication, alignment and focus Decrease your costs and mistakes that Inn ov are inherent when working with ati on Co multiple companies . Sale s Co. Marketing Co. 4
- 5. Prospect Attraction Plan 5 Why you NEED IT. Businesses need to make a shift from push to pull, from outbound to inbound marketing. Inbound marketing is a set of marketing strategies focused on pulling relevant prospects and customers towards a business and its products by offering useful information, tools and resources online for prospects to nd for themselves. As partners with Hubspot, we base our solution on the methods outlined in the Hubspot Inbound Marketing Methodology. We are con dent that this methodology does help companies achieve their goals. The Entire Prospect Attraction Plan includes: ๏Search Engine Optimization (meta & Alt tags, internal linking) ๏ Video Player Integration, Creation and Storyboarding ๏Conversion Tools such as Intake Forms ๏Analyze Content for Keywords & Phrases ๏Blogging ๏Social Media Support ๏Logo/Branding ๏Landing page, Asset, and Content Creation
- 6. Focus to grow also 6 Enables Sales Professionals Why Enablement Matters. They get your business more sales, obviously. So, if they are well equipped with knowledge and assets, their job gets easier and you get more sales. We work with companies that sell business-to-business to translate strategic business objectives and sales goals into measurable results. Sales Enablement Services ๏Coaching ๏Sales Skills Assessments ๏Salesforce Development Consulting ๏Sales Training ๏Coaching for business owners that sell ๏Event Speaking ๏Inbound Marketing Asset ๏Sales Package Handouts and Supporting Sales Aids
- 7. Lead Generation Websites 7 Why you NEED IT. We build sites that align with your identity, generate traffic, and bring people back for more. Our websites have proven to provide high ROI with sales leads and conversion. They're designed with the most up-to-date techniques with added inbound marketing knowledge and included features. By utilizing Hubspot, a state-of-the-art internet marketing feature, we are able to redesign websites for better search engine results and internet presence. We also have web products that allow for you to easily update your website content yourself, providing you with the ability to add additional blogs and articles and increase your website value for no additional cost to you. Focus To Grow uses the super easy to use, Hubspot content management system allowing you to alter content with ease - No Web design skills or custom programming necessary.
- 8. Focus to grow also provides Business Model Innovation 8 Why you NEED IT. Focus To Grow can help you understand your buyer. We use Innovation Games as one of our strategies for reaching your customer and learning how they buy. This strategy helps you acquire more customers with less effort, because you're focused on how they think. Identify social media applications that best suit your goals and values. Focus groups, diagnosing marketing/audience problems, marketing plans. We do custom research to target your market Business Model Innovation Services: ๏LIVE INNOVATION GAMES® ๏Large & Small Group Facilitation ๏Online Innovation Games® Facilitation ๏Market Research 2.0 Consulting
- 9. Expertise 9 Marketing Sales ๏Business Development ๏Market Research ๏Business Development ๏Media Placement ๏Market Research ๏Competitive Market Research ๏Media Placement ๏Qualitative Market Research ๏Competitive Market Research ๏(Innovation Games® Facilitator) ๏Qualitative Market Research ๏Inbound Marketing ๏(Innovation Games® Facilitator) ๏(Certified Inbound Marketing Ninja) ๏Inbound Marketing ๏Brand Development ๏(Certified Inbound Marketing Ninja) ๏Corporate Identity Design ๏Brand Development ๏Identity Standards ๏Corporate Identity Design ๏SEO ๏Identity Standards ๏Social Media ๏SEO ๏Events & Event Kits ๏Social Media ๏Trade show Booth ๏Interim Sales Management ๏Media Buying ๏Sales Training ๏Public Relations ๏Recruiting ๏Logo Design ๏Business Cards ๏Letterhead ๏Envelope ๏Presentation Folders ๏Power Point Template ๏MS Word Template
- 10. Industry Experience 10 Service Manufacturing Healthcare Non-Profits Companies •Clean Technology •High Tech •Wastewater & Biosolids Handling •Laboratory Services Testing •Trauma Counseling •Green Technologies •Waster to Energy Technologies •Disposable Surgical Products •Churches •Clean Technology •Waste to Fertilizer Technologies •Physical Therapy •Special Events •Software •Chassis Modification •Laboratory Equipment •Libraries •Waste Water Treatment •Heavy Equipment •Med-Surg •Art Galleries •Laboratory, GPO, IHDN •Plastic Injection Molding •Regional Laboratories •Market Research •Consumer Packaged Goods •Financial Services •Hardwood Imports •Banking •Hardwood Domestic •Transportation OTR,Courier) •Contract assembly and packaging •Architects •Architectural Metal Fabrication •Legal •Exterior Signage •Advertising •Interior Signage •Non Destructive Testing •Promotional Products •Luxury Import Auto •Healthcare & Fitness •Tree Lawn Care •Telemarketing
- 11. Take the rst step in getting more sales and more business! 11 Thanks for your interest. We’d love to discuss more with you. Contact information: Teicko Huber | President Focus To Grow | 612.419.7226 teicko@focus2grow.com