Lessons from a
            successful
      but unscalable startup

       October 11th, 2011
The Founder Institute, Amsterdam
Lessons from a
            successful
      but unscalable startup

       October 11th, 2011
The Founder Institute, Amsterdam
                                   @fnauta
1993   1997   1999   2000   2003   2005
Startup
           =
Greatest tool to realize
     your dream
My dream:
    Catalyst for a smarter country

"Vision in action":
• Think Tank creates new vision for
  Netherlands
• Translates it into projects
• Help with kickstarting projects
• Give them away
• Organize learning around it
My dream:
    Catalyst for a smarter country

"Vision in action":
• Think Tank creates new vision for
  Netherlands
• Translates it into projects
• Help with kickstarting projects
• Give them away
• Organize learning around it


   Target: 2002 elections knowledge economy
        is central in coalition agreement
On the The Founder
     Institute scale


• Meaningful: certainly, but on local scale

• Enduring: hardly

• Technology: no
Digital Playground
Lesson:
Ask for real commitment
Lessons from a successful but unscalable startup
2002: Fit


•   We got a 'CFO'

•   Restructures in first month

•   Businessmodel clear

    -   From Sponsor-model, to Consultancy, to service-
        & projectbureau

•   Research in other countries, such as Finland

•   First substantial profit
2003:
    Mission accomplished

•   We create Knowledge economy hype

•   and we become a hype

•   Knowledge economy is part of the coalition
    agreement

•   I start working in The Hague as secretary of
    innovation for the Prime Minister
Lessons from a successful but unscalable startup
Lesson:
Acquisition is not holy
Lessons from a successful but unscalable startup
Lessons on money


•   Avoid what seems easy money (subsidy, sponsors),
    it makes you stupid and creates huge transactional
    costs (and find a launching customer)

•   Even if you think money is not important, you still
    need a scalable business model, or you will get
    bored
Lessons on me

•   Startup is the best way to discover your strengths
    and weaknesses, make sure you find great people to
    cover your weaknesses

•   Working > 80 hours structurally is not cool, it means
    you're not organized effectively and wearing
    yourself out

•   A startup is a marathon: see yourself as a top
    sporter, and take care of yourself that way
Lessons on people

•   It's amazing how easy it is to get people to listen to
    you if you truly believe in something

•   Your team is by far your most important asset, so
    never accept anyone in the team because he's 'a
    friend of a friend' or because he's just 'OK'

•   Find truly great coaches and mentors (not famous
    ones, they are to busy)
More lessons


•   Look outside the Netherlands

•   Design is crucial, the love for detail shows you are
    really serious about your dream

•   You'll be pretty incompatible with large
    organizations after doing a startup

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Lessons from a successful but unscalable startup

  • 1. Lessons from a successful but unscalable startup October 11th, 2011 The Founder Institute, Amsterdam
  • 2. Lessons from a successful but unscalable startup October 11th, 2011 The Founder Institute, Amsterdam @fnauta
  • 3. 1993 1997 1999 2000 2003 2005
  • 4. Startup = Greatest tool to realize your dream
  • 5. My dream: Catalyst for a smarter country "Vision in action": • Think Tank creates new vision for Netherlands • Translates it into projects • Help with kickstarting projects • Give them away • Organize learning around it
  • 6. My dream: Catalyst for a smarter country "Vision in action": • Think Tank creates new vision for Netherlands • Translates it into projects • Help with kickstarting projects • Give them away • Organize learning around it Target: 2002 elections knowledge economy is central in coalition agreement
  • 7. On the The Founder Institute scale • Meaningful: certainly, but on local scale • Enduring: hardly • Technology: no
  • 9. Lesson: Ask for real commitment
  • 11. 2002: Fit • We got a 'CFO' • Restructures in first month • Businessmodel clear - From Sponsor-model, to Consultancy, to service- & projectbureau • Research in other countries, such as Finland • First substantial profit
  • 12. 2003: Mission accomplished • We create Knowledge economy hype • and we become a hype • Knowledge economy is part of the coalition agreement • I start working in The Hague as secretary of innovation for the Prime Minister
  • 16. Lessons on money • Avoid what seems easy money (subsidy, sponsors), it makes you stupid and creates huge transactional costs (and find a launching customer) • Even if you think money is not important, you still need a scalable business model, or you will get bored
  • 17. Lessons on me • Startup is the best way to discover your strengths and weaknesses, make sure you find great people to cover your weaknesses • Working > 80 hours structurally is not cool, it means you're not organized effectively and wearing yourself out • A startup is a marathon: see yourself as a top sporter, and take care of yourself that way
  • 18. Lessons on people • It's amazing how easy it is to get people to listen to you if you truly believe in something • Your team is by far your most important asset, so never accept anyone in the team because he's 'a friend of a friend' or because he's just 'OK' • Find truly great coaches and mentors (not famous ones, they are to busy)
  • 19. More lessons • Look outside the Netherlands • Design is crucial, the love for detail shows you are really serious about your dream • You'll be pretty incompatible with large organizations after doing a startup