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Aim High!
  Atte Miettinen
12 November 2012
Murdoch University Master Class - Entrepreneurship
Me

• Mountaineer - summited Mt Everest on 19.05.2012
• Completed the Seven Summits a month later as
  first person from Finland
• MBA & previously four start-up’s in IT/telecoms
• US$450m in funding & business in +50 countries
Murdoch University Master Class - Entrepreneurship
Entrepreneurs are
modern day explorers!
What’s required to reach
the top of the world / to
  become a successful
     entrepreneur?
Right Attitude Starts with Passion
Think Big and Aim High
Be ready to work hard and make
sacrifices – there’s not shortcut to
success!
You need confidence and
determination – starting a
business, like mountaineering, is
about long-term focus
First step is often the most difficult!
Everything Starts with an Idea

• An opportunity for a product or service or maybe
  a new business model
• Key to be open minded and to expose yourself to
  new things
• The environment and creativity
• What’s the vision?
• Keep it simple
Do you have any other ideas?




•   Founded by Sabeer Bhatia and Jack Smith
•   Met Steve Jurvetson @ Draper Fisher
•   Launched Hotmail on 4th of July, 1996
•   Sold to Microsoft 18 months later for US$400m
•   Today Hotmail has 324m users and it’s world’s
    largest web-based email service
Is this the Right Timing?




• For you to become an entrepreneur?

• For the idea to become successful?

• Leading edge vs. bleeding edge
Business Plan
Murdoch University Master Class - Entrepreneurship
Business Plan

• What is the company going to do?
• What is the business model?
• What skills, resources, tools and partners are
  needed?
• You need good general management skills to
  create the plan
• Find someone that’s done it before!
• Don’t assume – challenge and qualify the
  assumptions
• Be flexible
Right People / Team

• Recognise that a successful business is a team
  effort
• Are you the right person to be CEO?
• Identify the expertise and experience required
  and surround yourself with people that
  complement you
• Hire the best & trust them
• Be ready to share the benefits
Teamwork Makes it Easier
Funding

• Do I need additional investment, how much, how
  much value am I going to create, how much
  ownership am I willing to give up?
• Own savings, friends and family, bank, venture
  capital?
• Raising external funding is often a much longer
  process than you think
• Don’t be discouraged with the first no – use this
  opportunity to get feedback, learn and refine
  your plan
Murdoch University Master Class - Entrepreneurship
Believe you can change the world.
    Work quickly, keep the tools unlocked, work whenever.
     Know when to work alone and when to work together.
           Share – tools, ideas. Trust your colleagues.
 No politics. No bureaucracy. (these are ridiculous in a garage.)
              The customer defines a job well done.
                 Radical ideas are not bad ideas.
                Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it doesn’t
                         leave the garage.
            Believe that together we can do anything.
                              Invent.
Execution
Execution

• Use your time effectively - Focus on the right
  things
• Trust the team – no micromanagement
• Listen to customers, partners, colleagues
• Recognise that you have to take risks to succeed
• Surprises are part of life - Persevere and have
  faith
• Maintain objectivity - Don’t get bogged down !
• Manage your costs
• Manage Stress by maintaining a balance
Manage Stress
Meet Red
Angry Birds

• Developed by rovio, founded in 2003
• The company developed +50 games without much
  success
• Apple iphone and appstore in 2007/2008
• Angry Birds was game try #52 and launched on
  11.12.2009
• 50m downloads in first 12 months
• One billion downloads by May 2012
• Today, the company is worth ~US$6 billion
Summary

• Success in business, like on mountains, is not
  guaranteed
• Right attitude: think big & aim high!
• Right timing: know your summit window
• Right idea: Keep it simple
• Right people: hire the best people and trust them
• If you don’t enjoy it, don’t do it!
Thank You!
www.sevensummits.ae
www.facebook.com/AtteSevenSummits
www.twitter.com/AtteMiettinen

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Murdoch University Master Class - Entrepreneurship

  • 1. Aim High! Atte Miettinen 12 November 2012
  • 3. Me • Mountaineer - summited Mt Everest on 19.05.2012 • Completed the Seven Summits a month later as first person from Finland • MBA & previously four start-up’s in IT/telecoms • US$450m in funding & business in +50 countries
  • 6. What’s required to reach the top of the world / to become a successful entrepreneur?
  • 7. Right Attitude Starts with Passion
  • 8. Think Big and Aim High
  • 9. Be ready to work hard and make sacrifices – there’s not shortcut to success!
  • 10. You need confidence and determination – starting a business, like mountaineering, is about long-term focus
  • 11. First step is often the most difficult!
  • 12. Everything Starts with an Idea • An opportunity for a product or service or maybe a new business model • Key to be open minded and to expose yourself to new things • The environment and creativity • What’s the vision? • Keep it simple
  • 13. Do you have any other ideas? • Founded by Sabeer Bhatia and Jack Smith • Met Steve Jurvetson @ Draper Fisher • Launched Hotmail on 4th of July, 1996 • Sold to Microsoft 18 months later for US$400m • Today Hotmail has 324m users and it’s world’s largest web-based email service
  • 14. Is this the Right Timing? • For you to become an entrepreneur? • For the idea to become successful? • Leading edge vs. bleeding edge
  • 17. Business Plan • What is the company going to do? • What is the business model? • What skills, resources, tools and partners are needed? • You need good general management skills to create the plan • Find someone that’s done it before! • Don’t assume – challenge and qualify the assumptions • Be flexible
  • 18. Right People / Team • Recognise that a successful business is a team effort • Are you the right person to be CEO? • Identify the expertise and experience required and surround yourself with people that complement you • Hire the best & trust them • Be ready to share the benefits
  • 20. Funding • Do I need additional investment, how much, how much value am I going to create, how much ownership am I willing to give up? • Own savings, friends and family, bank, venture capital? • Raising external funding is often a much longer process than you think • Don’t be discouraged with the first no – use this opportunity to get feedback, learn and refine your plan
  • 22. Believe you can change the world. Work quickly, keep the tools unlocked, work whenever. Know when to work alone and when to work together. Share – tools, ideas. Trust your colleagues. No politics. No bureaucracy. (these are ridiculous in a garage.) The customer defines a job well done. Radical ideas are not bad ideas. Invent different ways of working. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage. Believe that together we can do anything. Invent.
  • 24. Execution • Use your time effectively - Focus on the right things • Trust the team – no micromanagement • Listen to customers, partners, colleagues • Recognise that you have to take risks to succeed • Surprises are part of life - Persevere and have faith • Maintain objectivity - Don’t get bogged down ! • Manage your costs • Manage Stress by maintaining a balance
  • 27. Angry Birds • Developed by rovio, founded in 2003 • The company developed +50 games without much success • Apple iphone and appstore in 2007/2008 • Angry Birds was game try #52 and launched on 11.12.2009 • 50m downloads in first 12 months • One billion downloads by May 2012 • Today, the company is worth ~US$6 billion
  • 28. Summary • Success in business, like on mountains, is not guaranteed • Right attitude: think big & aim high! • Right timing: know your summit window • Right idea: Keep it simple • Right people: hire the best people and trust them • If you don’t enjoy it, don’t do it!