Game Changing Business Models - Case - Dries Drupal, Open Source, Co-Creation
7 likes5,042 views
The document discusses innovative startup strategies outlined by Michael J. Skok at the Harvard Innovation Lab, focusing on co-creating value through open-source models and community engagement. It highlights the success of Drupal, an open-source platform, as a case study demonstrating how disruption in business models can lead to a competitive advantage. Key principles include leveraging community contributions and maintaining core differentiation for sustainable growth.
Game Changing Business Models - Case - Dries Drupal, Open Source, Co-Creation
- 1. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi Hi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UPCase in point: Drupal SECRETS An insider’s guide to unfair competitive advantage Open Source, Co-Creation Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 1
- 2. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets For context and more information: Dries Buytaert @Dries Founder Drupal, Acquia http://buytaert.net , https://www.acquia.com and as part of the overall Business Model session http://www.mjskok.com/resources/business-model 2
- 3. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Startup Secret: Co-creating Value • Be Open and Extensible (eg Software APIs) – Enabling external multipliers to your value – Building on yourself – Eating your own cooking – Being your own customer • Open Source – Leverage through community – Make the customer the product manager • Scratching their own itch 3
- 4. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Startup Secret: Co-creating Value • Be Open and Extensible (eg Software APIs) – Enabling external multipliers to your value – Building on yourself – Eating your own cooking – Being your own customer • Open Source – Leverage through community – Make the customer the product manager • Scratching their own itch 4
- 5. Dries Buytaert Founder and project lead Drupal Co-founder and CTO Acquia http://buytaert.net :: @Dries
- 6. Meet Dries 12 years ago when he started work on Drupal ... Student dorm in Antwerp where I started Drupal Assembly books Chess board Collection of stamps Compiler books All furniture is from IKEA
- 7. 1 out of 50 websites in the world 10,000+ modules 300,000+ downloads/month 1.5M unique visitors/month FREE
- 8. 71 of the world's top 100 universities use Drupal
- 9. Open Source is a software license 1. Freedom to run the program 2. Freedom to study the program 3. Freedom to modify the program 4. Freedom to re-distribute the program
- 10. Drupal wins because it is less expensive … yet technically superior!
- 12. Open Source is not just a software license, it is also a development model 1,000 people contributed to Drupal 7
- 17. Drupal and Open Source is a catalyst for - “Creative destruction” Changes how we develop “Creative Destruction” software - Changes how we build websites - Changes a multi-billion dollar industry - Open Source enables business model innovation J oseph Schumpeter Joseph Schumpenter, - Bonus: allows to do well, Economist, 1883-1950 and do good
- 18. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Drupal, Open Source Multiplies AND Leverages CORE •Multipliers: •Levers: • Added functionality • Community • Community reach development • Community marketing Multipliers Levers CORE 18
- 19. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Summary - Dries, Drupal • Disruptive Business Model – as significant as Technology • Focus on CORE differentiation • Multiply and Leverage it with innovation as exmplified:- – Co-Creation – Open Source – Community – Partners – And much more = see next slide for info… 19
- 20. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets For more information: See the full resource on Business Models at http://www.mjskok.com/resources/business-model 20
- 21. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi Hi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UPCase in point: Drupal SECRETS An insider’s guide to unfair competitive advantage Open Source, Co-Creation Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 21