2012 O'Reilly TOC: Commerce Identity
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The document discusses the concept of user identity in online publishing, emphasizing its importance beyond just login functions. It covers topics such as personalized grouping, the selection of identity tools, and how PayPal access can assist publishers. The talk aims to illustrate how identity can enhance user experience and business outcomes through effective data utilization.
![Identity Tools: Raw User Data
{
"addresses":[{
"state":"CA”,
"street1":"1339 moonlight way”,
"city":"New York",
"zip":"92345”
}],
"emails”:["john_smith22@yahoo.com"],
"firstName":"John",
"lastName":"Smith",
"telephoneNumber":"2123935554”
}
X.Commerce (eBay Inc.)
http://www.x.com | @x_commerce](https://image.slidesharecdn.com/2012febtocidentity-120210174013-phpapp02/85/2012-O-Reilly-TOC-Commerce-Identity-28-320.jpg)
2012 O'Reilly TOC: Commerce Identity
- 1. Changing the Face of Identity Open Commerce In Publishing Jonathan LeBlanc Developer Evangelist: X.commerce Email: jleblanc@x.com Twitter: @jcleblanc
- 2. The Gist of This Talk X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 3. The Gist of This Talk: PayPal Access X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 4. The Gist of This Talk: PayPal Access X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 5. The Gist of This Talk: PayPal Access X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 6. What We’re Going to Cover What is user identity? How can you use grouping to personalize? How do you pick the right identity tool? How does PayPal Access help publishers? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 7. What We’re Going to Cover What is user identity? How can you use grouping to personalize? How do you pick the right identity tool? How does PayPal Access help publishers? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 8. Identity: It’s Not Facebook X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 9. Identity: It’s Not BrowserID X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 10. Identity: It’s Not Even PayPal X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 11. Identity: Login is Just the Tool X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 12. Identity: It’s Human Behavior X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 13. Identity: Statistics From User Browsing Data Are you tracking what a user is viewing? Are you categorizing your users? Are you incentivizing your users? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 14. Identity: The Different Identity Models Anonymous Identity X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 15. Identity: The Different Identity Models Perceived Identity X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 16. Identity: The Different Identity Models True (Verified) Identity X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 17. What Have We Learned Thus Far? Identity is more than just a login X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 18. What We’re Going to Cover What is user identity? How can you use grouping to personalize? How do you pick the right identity tool? How does PayPal Access help publishers? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 19. Grouping: Users Get Confused X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 20. Grouping: Find People With Like Interests X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 21. Grouping: Recommended Products X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 22. What Have We Learned Thus Far? Identity is more than just a login Grouping provides insight into users X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 23. What We’re Going to Cover What is user identity? How can you use grouping to personalize? How do you pick the right identity tool? How does PayPal Access help publishers? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 24. Identity Tools: Proprietary or Open? 23 % of customers abandoned carts when asked to register. (Forrester) 45 % left a site when they couldn’t remember their password. (Blue Inc) X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 25. Identity Tools: It’s Simpler Than You Think Do you sell anything? What kind of raw user data do you need? In what ways do you want to personalize your product with identity? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 26. Identity Tools: Selling Goods X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 27. Identity Tools: Selling Goods Graph source provided by Digitas (http://rww.readwriteweb.netdna-cdn.com/teaser.jpg) X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 28. Identity Tools: Raw User Data { "addresses":[{ "state":"CA”, "street1":"1339 moonlight way”, "city":"New York", "zip":"92345” }], "emails”:["john_smith22@yahoo.com"], "firstName":"John", "lastName":"Smith", "telephoneNumber":"2123935554” } X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 29. Identity Tools: Personalization X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 30. What Have We Learned Thus Far? Identity is more than just a login Grouping provides insight into users The right tool should work for your needs X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 31. What We’re Going to Cover What is user identity? How can you use grouping to personalize? How do you pick the right identity tool? How does PayPal Access help publishers? X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 32. PayPal Access: The Core Principals Identity is more than just a login Grouping provides insight into users The right tool should work for your needs X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 33. PayPal Access: The Raw Data Verified Account Addresses Language Telephone Number First Name Date of Birth Last Name Time zone Full Name Gender Emails X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 34. PayPal Access: Using the Raw Data X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 35. PayPal Access: Using the Raw Data X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 36. PayPal Access: The Data Sources Transaction Activity Recency Class Transaction Average Frequency Spent X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 37. Extending Identity with Recommendations Recommended Products Similar Products X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 38. Group Dynamics with Prospect Scores X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 39. In The End… Data should help, not hinder Identity should help extend your business X.Commerce (eBay Inc.) http://www.x.com | @x_commerce
- 40. Thanks for joining me! Questions? Slides: https://bitly.com/tocidentity Jonathan LeBlanc Developer Evangelist: X.commerce Email: jleblanc@x.com Twitter: @jcleblanc
Editor's Notes
- #14: Are you tracking what a user is viewing?Use that data to personalize state & suggest productsFacebook likes hard to categorize (entire web) but publishers have a specific inventory that they control.
- #18: Identity should include user historical buying data and what they have viewed – recommendation engine
- #20: Many times you will have users that aren’t exactly sure what they wantThrough monitoring their browsing and buying behavior you can find “like” usersFrom “like users”, you can recommend products and guide users to products they may like.
- #23: Identity should include user historical buying data and what they have viewed – recommendation engine
- #31: Identity should include user historical buying data and what they have viewed – recommendation engine
- #33: Identity should include user historical buying data and what they have viewed – recommendation engine