2012 pafp 10 state comm presentation
- 1. PAFP Electronic Communications and Social Media
- 2. PAFP Communications Department An In-house Agency Director of Communications Michael Zigmund • Department Management • Develops and Oversees Communications Strategy • Art Direction and Design • Project Coordination and Trafficking Graphic Design and Social Media Manager of Media & Public Specialist Relations Tim McKenna Bryan Peach • Manages Social Media Content • Writer/Content Creation • Monitors Activity/Discussions on • Monitors News and Media Social Media • Public Relations/Media Coordination • Graphic Design • Organizes and Updates Web Content • New Technologies/Interactive Design
- 3. PAFP Communications A Diverse Portfolio Website – www.pafp.com Magazine – KP Magazine (digital publication) Newsletter – Progress Notes (bi-weekly, email) Email Blasts – direct to membership Social Media – The “Big 3” – facebook, twitter, linkedin Direct Mailings – “snail mail” postcards, packets, etc. Live Events – word of mouth, signage, handouts Press Releases – communications to select audiences Media Appearances – TV, Radio, News Outlets Personal Communications – Advocacy, In-person
- 4. Communicating in a World of 1s and 0s Two Key Points Technologies Change – Basic Principles of Quality Communications Do Not. • Clear, Concise Messages • Prioritize by Importance • Be Relevant, Timely, and Interesting • Remember Your Audience Branding and Design Matter… A Lot. • Before Someone Reads a Word You’ve Written, They’ve Already Made a Myriad of Assumptions based on Presentation Alone
- 5. Engaging in Social Media What to Say ? • Self Promotion – “This is What We’re Doing” • Important News Items / Information • Acknowledging Peers & Partners (Building & Maintaining Relationships) • Marketing (Events, Initiatives) • Ask Questions / Request Feedback (Invites Conversation)
- 6. Things We’ve Learned using Technology and Social Media 1. Knowledge of Tools is Fundamental 2. Think Like a Publisher 3. Appeal To a Broad Audience, Target When Needed 4. Set A Tone 5. Leverage Online Relationships 6. Invite/Foster Conversation 7. Utilize Photos and Video 8. Strive for Quality and Accuracy 9. Maintain Consistent/Active Involvement
- 7. 5 Must-Haves for Quality Communications in Digital Age 1. Project Management Software – Planning is Key. 2. Easy Website Administration – Active, Regular Updates 3. At Least One Social Media Component 4. A Focus on Brand and Quality Design 5. Strategy – Write it Down, Map it Out
- 8. Examples of How Integrating Social Media has Advanced our Communications Strategy
- 9. A List of Resources We’ve Put Together Just for You. www.pafp.com/tenstate