How Does Social Media Matter?
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This document discusses how social media matters and provides tips on using social media effectively for organizations. It notes that 66% of online adults use social networking sites. It provides dos and don'ts for using social media at work, such as using it for work research but not friending coworkers. The document asks about organizations' social media use and policies. It offers steps to develop social media policies and five ways to promote social media presence, such as on a website and emails. Resources on social media from libraries are also listed.
How Does Social Media Matter?
- 1. How does social media matter? Curtis R. Rogers, Ed.D., Communications Director
- 2. • Get a free library card • Online articles and newspapers • eBooks • Free Wi-Fi
- 3. Quick survey Does your organization use Facebook? Twitter? YouTube? LinkedIn? Flickr? Pinterest? Others?
- 4. 66% of online adults… As of February 2012, 66% of online adults use social networking sites. You can find more social networking stats at http://www.pewinternet.org
- 5. How is social media changing your industry?
- 7. Don’t Do Friend your boss or colleagues Use for work related research Social Media Do’s and Share personal Understand your opinions about social media your workplace policy or coworkers Leak Promote or Don’ts – confidential share work work related related information resources Stay logged in all day (unless Learn how to use social Why media does this you’re in PR) effectively Waste time or get distracted Communicate with followers, *friends and matter? *family
- 8. Discussion What unique ways has your organization used social media?
- 9. Social Media Policies Does your organization have a social media policy? Make it a separate policy or part of employee handbook. Don’t reinvent the wheel!
- 12. 5 places to promote your social media presence 1. On your organization’s web site – FRONT PAGE! 2. On your organizations’ about us page. 3. In your emails 4. On your other social media accounts – link back 5. On print materials and signage
- 15. Learning Exercise Thinkabout Social Media, the communities you serve, and your organization. In small groups, take ____ minutes to discuss: How to make social media more effective for your organization. When you get back to work, what are your next steps? There will be time to volunteer your results!
- 16. Resources available from the SC State Library or your local public library Doing social media so it matters by Laura Solomon Cracking the new job market : the 7 rules for getting hired in any economy by R. William Holland. Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder. Mining the social web by Matthew A. Russell. The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay. ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.
- 17. THANK YOU! Curtis R. Rogers, Ed.D., Communications Director 803-734-8928 crogers@statelibrary.sc.gov