ProductCamp Singapore #1 - Lean in Product Management
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The document outlines a presentation by Michael Ong at ProductCamp Singapore focused on lean principles in product management. It emphasizes the importance of maximizing customer value while minimizing waste, defining the role of product management, and integrating lean, agile, and UX methodologies. Key takeaways include the necessity of effective requirements gathering, metrics for evaluation, and the cultural shift needed for successful implementation of lean practices.
ProductCamp Singapore #1 - Lean in Product Management
- 1. Lean in Product Management Presented at ProductCamp Singapore Saturday 28th September 2013 Michael Ong @michaelon9
- 2. @michaelon9 I believe “change is the only constant” • 1999 - Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - A Robust Rule-based Event Management System for Call Data Records - Société Générale • 2003 - Network Engineer - NEC Solutions • 2004 - Full-Stack development - Palm & Windows Mobile - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting - VISA International - Robert Bosch SEA • 2008 - Took a break in EVE Online - Internet Spaceships is serious business • 2009 - Portal Development - ST701, SPH, Online Classifieds • 2010 - Scrum Master - iProperty Singapore • 2012 - Mobile & UX Lead - iProperty Group • 2013 - Senior Product Manager - bellabox Australia & Singapore
- 3. Before we begin, what type of organisation are you in? http://www.product-arts.com/resourcemain/articlemenu/1246-company-evolution-a- the-organizational-life-cycle
- 4. Let’s define: what is ? • Maximize customer value while minimizing waste • Focus on Purpose, Process, People • What customer problems are we trying to solve? • What process do we use to ensure we solve the customer problems? • Who are the people actively engaged in the process of solving customer problems? http://www.lean.org/whatslean http://technorati.com/business/article/lean-saves-hospital-nearly-50-million//
- 5. and ... What is Product Management? • The role of product management is to define, develop, deploy and maintain products that: • Provide more value than the competition • Help build a sustainable competitive advantage • Deliver financial benefit to the business http://www.slideshare.net/brainmates/what-is-product-management-4905498 http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ it’s hard to do product management well!
- 6. If Lean aims to reduce Waste? Does this mean we can ditch requirements documents?! • First we need to understand why are requirements needed? • Requirements however often • Miss market & business drivers • Focus on features, NOT on Users accomplishing goals • Miss or having poorly defined Quality or Constraints of a product • Lack MarketValidation http://smallbusiness.chron.com/shredder-technology-53301.html
- 7. How does being Agile fit into the picture? http://agilemanifesto.org http://www.cruisersforum.com/forums/f48/characteristics-of-the-perfect-cat-85361-4.html Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
- 8. Wait! What about UX? Let’s talk about Lean UX instead • Lean UX breaks the stalemate between the speed of Agile and the need for design in the product-development lifecycle • Foundations of Lean Startup, Design Thinking & Agile • It aims to bring the true nature of a product to light faster http://www.kickerstudio.com/2008/12/the-disciplines-of-user-experience/
- 9. So how do we measure all this? Lean Analytics • Lean is a great way to build a business, but don’t forget to close the loop • Measure & Learn with the right metrics • A good metric is comparative, understandable, a ratio or a rate • A good metric changes the way you behave
- 10. Putting it all together: Lean in Product Management This perhaps the most important
- 11. Remember, it’s all about the Flow • Queues are the root cause of problems • Limit WIP (Associated usually with Kanban) • Large queues delay the feedback cycle - shorten it! (Scrum sprints are great for this) • Visible work product - increases communication and feedback http://blog.jackvinson.com/archives/2010/10/25/flow_in_product_development.html
- 12. How do I get started? • Ask yourself, what does it take for Lean to become part of your company’s culture • Thinking Lean is not that obvious, it is a total perspective http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm http://www.knowlton.org.uk/index.php?id=23
- 13. What to watch out for • Lean is not a tool for headcount reduction or mindless cost-cutting • Don’t forget the “why” of lean tools • Lean is difficult when beginning for the first time, limit the scope of your initial project • You will uncover new problems and greater challenges through this process, never relax in your efforts http://www.lean.org/WhatsLean/CommonLeanQuestions.cfm
- 14. Lean Tools I’m using
- 16. Let’s share: What’s your experience with Lean in Product Management? http://www.mindtheproduct.com/2013/09/validate-or-die-using-validation-to-build-the- right-product/
- 17. Take action: How do you think you can apply Lean Thinking to your area of work? http://www.mindtheproduct.com/2011/09/being-a-lean-product-manager/ http://www.symbolbv.com/en/lean-manufacturing.html
- 18. Great books to read
- 19. Thank you Talk to @michaelon9 about Agile, Scrum, Lean UX, Mobile and better Products http://goodmoneying.com/financial-planning/are-you-working-towards-your-financial-freedom