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Business Development Tips
for Startups
simon@frenzoo.com
@simonhk
We’re hiring!
B2B

Emerging
Tech
Director

Gaming
Startup CEO &
Co Founder

B2C

We’re hiring!
We’re hiring!
Some Frenzoo deals
Failure
Failure large entertainment brand
Failure platform + publisher
Success
Success large game portal
Success large ad network

We’re hiring!
We’re hiring!
“...tasks and processes
generally aiming at
developing and
implementing
growth opportunities”

We’re hiring!
What partnerships let
you achieve your goals
faster?

We’re hiring!
Why business development?
Platforms
Startup
Suppliers
Financing
Industry
regulations

Customers
Distributors
/ Resellers /
Integrators

Post sales

Affiliates
Marketing
channels

We’re hiring!
We’re hiring!
Tip 1 – Mutual Value? Do your homework

We’re hiring!
Tip 2 – Pitch in person

We’re hiring!
Tip 3 – Have a “sendable” deck

We’re hiring!
Tip 4 – Do no harm

We’re hiring!
Tip 5 – Assume the Burden

We’re hiring!
Tip 6 – Press is Overrated

We’re hiring!
Tip 7 – What’s your opportunity cost?

We’re hiring!
Tip 8 – Work with the right advocates

We’re hiring!
Tip 9 – Define scope up front

We’re hiring!
Tip 10 – Harness the super tanker

We’re hiring!
Tip 11 – Get term sheet early

We’re hiring!
Negotiation Tips
•
•
•
•
•
•

First, make sure your proposal has value
Make the first offer
Present options to anchor
Have great alternatives
Have points you can give up for "parity"
Make them feel good about their side of the deal

We’re hiring!
Contracts – some potential “gotchas”
Exclusivity
Insurance
Term
Disclosure

Maintenance
Liability
Branding
Termination

Penalties
Jurisdiction
Payment cycles
Accounting
We’re hiring!
Tip 12 – Secure budget

We’re hiring!
Tip 13 – Head and heart align?

We’re hiring!
Thanks!

Programmers
Growth Hackers
Server architects
UI designers

Let’s grab coffee
simon@frenzoo.com
We’re hiring!

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