Personal branding for tech executives v2.1
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The document discusses the importance of personal branding for technology executives in today's volatile job market, emphasizing that leaders must actively manage their personal brands to stay relevant. It provides a framework for personal branding, including planning, execution, and measurement, while also addressing objections and the need for consistent messaging across various platforms. The key takeaway is that social media plays a crucial role in building a personal brand, which should complement broader career management strategies.
Personal branding for tech executives v2.1
- 1. Personal BrandingFor Technology Executives
- 2. Todaycareer climate 2011what is “personal” branding?justificationspersonal brand planningsocial media execution and ROI
- 3. Defining a need for personal brandingPart one
- 4. Are tech leaders endangered?Chief Information OfficerDirector of ITChief Technology OfficerManager of Information Systems
- 5. Old directions no longer apply.economycompany volatilityunemployment ratemarket instability
- 8. Pressure to evolveAND RISING!Source: State of the CIO Survey 2010
- 9. “We are the CEOs of our own companies: Me Inc.”- Tom Peters, Fast Company 1997
- 10. Predictable. Consistent.(Personal Branding should not be like a Magic 8 Ball)
- 11. Phil? Oh yeah. I can tell you all about him.“Brands are built on what people are saying about you, not what you’re saying about yourself.”- Guy Kawasaki
- 12. Common objections and their justificationsPart two
- 13. Personal branding:Not just for job seekers!Publicity & AwarenessOrganization’s CredibilityHumanizes Your Company
- 14. Too busy?If just 30 minutes a day meant a path to a better job, new business or happier employees, wouldn’t you invest the effort?
- 15. Fine for marketing peopleToo cheesey for me!
- 16. Can executives be too available?
- 17. Personal brand planningPart three
- 18. A personal branding planAssessLife & Career GoalsInventory of attributes, skills, experiencesInput from your “brain trust”PlanRésumé, Portfolio, Interviewing Skills, Website,Social Media, Networking Plan, Appearance…built on great stories!ImplementContent planningStaying currentParticipating and InteractingMaintainMeasurement of KPI’sRegular re-assessmentPlan correction
- 19. What are your building blocks?Great story demonstrating affabilityGreat story demonstrating brillianceGreat story demonstrating confidence is for Brilliantis for Confidentis for Affable
- 20. Building the brandWhat you convey face-to-faceRésumé, LinkedIn profile, communicationsYour Foundational Qualities
- 21. Practice.Makes.Perfect.I’m affable and here’s why!
- 22. HairVisual Identity should match brandSmileAccessoriesClothing
- 23. Social media brand executionPart four
- 24. 4 out of 5
- 25. 5 Critical QuestionsWho do you want to reach?What action do you want them to take?What do they want?How will you convince them?How far are you prepared to go?
- 26. Who do you want to reach?Top influencersPeersPotential employersPotential partnersInvestors
- 27. What do they want?Real conversationNew ideasAnalysisHumor / wit / funAttention
- 28. What action do you want them to take?CommentFollow / friend / connectLink / review / recommendBuyHireMeetPartnerEngage!
- 29. How will you convince them?Your distinctive…SkillsKnowledgeExperiences
- 30. How far are you prepared to go?PatienceTenacityAlertnessCuriosityResponsivenessInterestingness
- 31. 5 Critical QuestionsWho do you want to reach?What action do you want them to take?What do they want?How will you convince them?How far are you prepared to go?
- 32. Balance social media with workKnow company policiesSet realistic goalsStart smallStay manageableRemember disclaimersIf it’s not fun, stop!
- 33. Step by Step: Getting StartedWhat is the right channel for me?DemographicsWriting, long or short?PicturesAudioVideoOne or many channels?How often is normal?
- 34. What is the right channel for me?
- 36. Top global companies use many channels…Source: ENGAGEMENTdb.com
- 37. … and reap significant rewards.
- 38. But most of them started small.Just one channel.
- 39. How often is normal?Twitter or Facebook: 30 minutes a dayBlogs: 1-2 updates/ weekBottom line: When you feel like it!
- 40. Measuring Your Investment40Unique visitorsPages visitedTime on siteBounce ratePostsCommentsPost: Comment ratioSearch engine rankingSentiment ReviewsRecommendationsReferralsTweetsRetweets (RTs)MentionsConnectionsFollowers
- 41. Some Free ToolsGoogle Analytics / WoopraGoogle AlertsHootSuite, Tweetdeck
- 42. Round-up and take awaysPart four
- 43. Take AwaysFor the foreseeable future, career management necessitates personal brand managementSocial media is a visible, practical way to establish and maintain a personal brandSocial media personal branding only works in conjunction with your other career management effortsStart with stories that define and exemplify what you stand for professionally, then build messages and choose channels for deliveryMeasure your efforts critically and adapt
- 45. AboutPart of SPR CompaniesA communications consultancyStrategy, governance and accountability for social media effortsPerformance management through planning and metricssocialsyntax.net
Editor's Notes
- #2: ----- Meeting Notes (2/8/11 21:02) -----I was asked to talk about personal branding for technology executives... what it is and how to go about using it to manage your career.I've been helping technology pros build their careers for...
- #5: ----- Meeting Notes (2/8/11 20:39) -----During the last downturn in 2009, I talked to a lot of tech leaders who were...----- Meeting Notes (2/8/11 21:02) -----Leading a technology group in a company is not what it was 10 or especially 20 years ago. Increasingly business leaders who have little to do with tech are being tapped for CIO roles.
- #10: Being technical isn’t good enoughGot to know the businessGot to be strategicGot to drive innovationNo such thing as “permanent” employment
- #11: Not just what you say, but demonstrated consistency of behavior.
- #12: Not just what you say, but what others say about you.
- #16: ----- Meeting Notes (2/8/11 20:59) -----Worried about spam you don't even have yet?