Personal Branding For Tech Executives
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The document discusses personal branding for technology executives, emphasizing the shift towards strategic thinking and innovation in a volatile job market. It outlines five critical questions for effective engagement on social media, such as identifying target audiences and desired actions. Additionally, it advises on balancing social media efforts with workplace policies and provides guidance on measuring the impact of these activities.
Personal Branding For Tech Executives
- 1. Personal Branding forTechnology ExecutivesThe Social Media QuestionPresented by Todd Nilson
- 2. Tonightcareer management in 20105 critical questionsbalancingstep by stepmeasurement
- 3. The old rules no longer apply. Economy
- 4. Instability
- 6. Market InstabilityThe new rules…Being technical isn’t good enoughGot to know the businessGot to be strategicGot to drive innovationNo such thing as “permanent” employment
- 7. State of the CIO Survey 201021% and rising!
- 8. Tech leaders endangered?Chief Information OfficerDirector of ITChief Technology OfficerManager of Information Systems
- 12. Who do you want to reach?Top influencersPeersPotential employersPotential partners
- 13. What do they want?Real conversationNew ideasAnalysisHumor / wit / funAttention
- 14. What action do you want them to take?CommentFollow / friend / connectLink / review / recommendBuyHireMeetPartnerEngage!
- 15. How will you convince them?Your distinctive…SkillsKnowledgeExperiences
- 16. How far are you prepared to go?PatienceTenacityAlertnessCuriosityResponsivenessInterestingness
- 17. 5 Critical QuestionsWho do you want to reach?What do they want?What action do you want them to take?How will you convince them?How far are you prepared to go?
- 18. Balance social media with workKnow company policiesSet realistic goalsStart smallStay manageableRemember disclaimersIf it’s not fun, stop!
- 19. Step by Step: Getting StartedWhat is the right channel for me?DemographicsWriting, long or short?PicturesAudioVideoOne or many channels?How often is normal?
- 20. What is the right channel for me?
- 22. Top global companies use many channels…Source: ENGAGEMENTdb.com
- 23. … and reap significant rewards.21
- 24. But most of them started small.Just one channel.
- 25. How often is normal?Twitter or Facebook: 30 minutes a dayBlogs: 2 updates a weekBottom line: When you feel like it!
- 26. Measuring Your Investment24Unique visitorsPages visitedTime on siteBounce ratePostsCommentsPost: Comment ratioSearch engine rankingSentiment ReviewsRecommendationsReferralsTweetsRetweets (RTs)MentionsConnectionsFollowers
- 27. Some Free ToolsGoogle Analytics / WoopraGoogle AlertsHootSuite
- 28. About Social SyntaxPart of SPR CompaniesA communications consultancyStrategy, governance and accountability for social media effortsPerformance management through planning and metricsLearn more… http://socialsyntax.net