This document discusses the importance of feedback for online students. It begins by presenting a scenario where a student does not receive feedback for two weeks on an assignment. It then defines feedback as evaluative information that helps improve performance. The document explains that feedback is especially important for online students because it represents one of their only interactions with instructors. Research shows that online students crave interaction and feedback in order to feel engaged and be more likely to persist in their studies. The document recommends that instructors provide feedback that is timely, personalized, engaging, and models critical thinking. It presents research linking feedback to increased student success and persistence.