2014 drgperks
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This document outlines UNC Charlotte's efforts to build a non-dues based alumni membership program called PERKS to improve engagement. The program offers discounts and benefits to alumni through partnerships with local businesses. It is led by the alumni board and aims to collect updated alumni data and provide value to members. Since launching in November, the program has gained over 3,000 members, collected 18,000 new data points, and generated hundreds of leads for business partners, showing early signs of success in engaging alumni without charging dues.
2014 drgperks
- 1. Building a Non-Dues Based Membership Program That Gets Results Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru
- 2. UNC Charlotte • Founded in 1946 • 27,900 Students • 113,000 Degreed Alumni • 400,000+ Non Degreed Alumni • 7.5 Alumni Staff- No, SERIOUSLY • Lack of engagement and a data problem
- 3. The Problem:
- 4. The Concept: • Updated Contact Information • Engage Alumni (80% live within three counties) • Build Business Community • Provide Value
- 5. PERKS Program • Board led effort • No Separate 501c3 • Lofty goals • Tangible ROI • Metrics based program
- 7. How to Stretch Yourself
- 8. Benchmarking Poll • Who Else Doesn’t Charge Dues? • Are You looking to move away from dues based?
- 9. Data Collection Made Easy
- 10. The Benefits of Membership: • $5 off at every alumni event • Discounts on Continuing Education • Discounts with more than 75 partners • FREE Career Webinars (TalentMarks) • Priority entry to events
- 11. The Cards
- 12. The APP
- 15. The Businesses
- 16. Advertising
- 22. Welcome letter
- 24. Businesses • Over 75 Established Partners • 85% managed or owned by Alumni • 400 plus warm leads generated by board members and volunteers • Adding 5-8 businesses a month • Huge revenue driver for the businesses
- 25. Everyone is in the game…
- 26. Data Collection • Over 3000 members • Over 18,000 new data points collected since November • Continual address updates and information streaming into central database
- 28. THANK YOU! • @donorguru • www.donorrelationsguru.com • lynnewester@uncc.edu