2014 Ecommerce Best Practices
Download as PPTX, PDF15 likes7,509 views
The document outlines essential e-commerce best practices focused on awareness, usability, and clarity to enhance business growth. Key practices include employing effective SEO strategies, engaging in email marketing, optimizing website performance, and ensuring product transparency. Additionally, it provides a feature list for e-commerce sites to improve user experience, such as responsive design, high-quality product images, and multiple payment options.
2014 Ecommerce Best Practices
- 1. ECOMMERCE BEST PRACTICES STEVEN SOULE
- 2. 2014 Ecommerce Best Practices Which new features in the ecommerce marketplace actually work and will help your business grow.
- 3. E-Commerce Best Practices • Awareness • Usability • Clarity
- 4. Shopping Brick & Mortar vs. Online
- 5. Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
- 6. Awareness: Search Engine Optimization • Site-wide SEO • On-page SEO • Off-page SEO SEO Checklist SEO Fundamentals
- 7. Awareness: Email Marketing • Weekly Newsletters • Remarketing Newsletter Best Practices Beginner’s Guide to Email Marketing Remarketing Strategies
- 8. Awareness: Social Media • Socially Engage in your visitor’s communities, don’t just advertise • Offer discounts • Purchase Advertisements Social Media Tips for Ecommerce Sites
- 9. Recap: Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
- 10. E-Commerce Best Practices • Awareness • Usability • Clarity
- 11. Usability • Website Performance • Responsive • Intuitive Usability Checklist
- 12. Usability: Website Performance • Every second counts – Majority of online shoppers will abandon a page after waiting 3 seconds for it to load. • Mobile users expect speed to be that same as a desktop computer Page Speed Analysis Tools How to lose weight in the browser Does your site follow webmaster guidelines?
- 13. Usability: Responsive Responsive Design Infographic Ecommerce Responsive Design Statistics Images: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/
- 14. Usability: Intuitive • Help customers find what they need – Easy & Effective Search Results – Consistent & Clear navigation – Category/Search Page filtering – Highlight calls to action Navigation Guidelines Creating the best ecommerce experience Conduct an Interface audit
- 15. Recap: Usability • Website Performance • Responsive • Intuitive
- 16. E-Commerce Best Practices • Awareness • Usability • Clarity
- 17. Clarity • Showcase Products • Be Transparent • Understand Your Site
- 18. Clarity: Showcase Products • • • • Use Product Videos Have high quality product images Show product reviews Have detailed product descriptions & feature specifications
- 19. Clarity: Be Transparent • Reveal as much information as you can – Show stock levels – Display Trust Badges – Clearly display shipping & return policies • Offer Free Domestic Shipping (If possible) – Notify them of any warranties or guarantees Driving Factors for Shopping Cart Abandonment
- 20. Clarity: Understand Your Site • Consistently Check: – Who is using your site – How they are interacting with it – What is being purchased • Track Changes – A/B Test significant changes – Multivariate detailed changes
- 21. Recap: Clarity • Showcase Products • Be Transparent • Understand Your Site
- 22. E-Commerce Best Practices • Awareness • Usability • Clarity
- 23. Feature List
- 24. Global Elements • • • • • • • Mega menu or drop down navigation Search with auto complete Breadcrumbs Mini Basket Contact Information Live Chat Policy Links
- 25. Home Page • • • • • Don't use rotating banners Show various high level categories Show best selling products Show new products Show products that are on sale
- 26. Category & Search • • • • • • Add Facetted Filters options Display Ratings Quick-view product details Product Comparisons Various sorting options Create a "New Products" category
- 27. Product Page • • • • • • • • • • Multiple Large Product Images Show Product Videos Have A Clear Add To Cart Call To Action Cross-sell Frequently Purchased Items Display Customer Product Reviews Related Products Show Products That Other Customers Also Bought Display Recently Viewed Products AJAX Add To Cart Answer FAQs
- 28. Basket & Checkout • • • • • • Shipping Estimator Wish lists Coupons Gift Certificates Various Payment Methods (PayPal, Amazon, etc.) Once order is purchased, suggest a follow up action: – Share order in social network – Offer discount code to come back again – Show products related to their order
- 29. Sources & Additional Reading http://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practices/ http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/ http://uxdesign.smashingmagazine.com/tag/e-commerce/ http://www.bigsplashmarketing.com/services/google-analytics http://blog.kissmetrics.com/marketing-guides/ http://blog.kissmetrics.com/infographics/ http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740 http://www.invodo.com/resources/statistics/ http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/ http://blog.kissmetrics.com/loading-time/?wide=1 https://developers.google.com/speed/pagespeed/ http://www.slideshare.net/Radware/radware-sotu-winter2014infographicwebperformance https://github.com/zenorocha/browser-diet/wiki/Impact-of-performance http://www.slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-uxsomething-digital http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
- 30. Thank you Steven Soule Web Developer ssoule@mivamerchant.com 858-731-4134